02/04/2025
"Those who stand for nothing fall for anything.”
Lately, this truth has become even more evident.
Last week, I had the privilege of witnessing Lola Bakare being interviewed by Danielle Belton about her new book, Responsible Marketing, and its significance in today’s highly reactive society.
The conversation was packed with valuable insights on navigating the wave of regression from corporate America and our government’s full embrace of divisive and exclusionary language. This, from a nation that claims “All men are created equal”—perhaps they should have added white and emphasized MEN.
As I listened to these brilliant minds break down the challenges we face, I reflected on my own core values: consciousness, transparency, and empowerment—and how they align with the shifting landscape of business and marketing.
Sitting in a predominantly female room, I found myself contemplating my role in this moment. What can I do to contribute? Should marketers engage with platforms that fundamentally oppose our mission? I wanted to ask Lola this question, but by the time the session ended, I had remained silent (as I probably should have). We discussed using these platforms to continue spreading our message, reinforcing the importance of challenging false narratives to the side.
That thought stuck with me.
So, I revisited some social media sites I hadn’t used in a while, only to be reminded why I left in the first place. Toxic interactions, performative activism, and algorithm-driven outrage cycles—it’s exhausting. And yet, in today’s digital age, social media remains critical for business and marketing.
That question lingered for days until Alexander Hamilton’s words echoed back:
“If I stand for nothing, then I fall for anything.”
As of today, I’m placing a moratorium on my social media presence. My accounts on Facebook, Instagram, Threads, and X will remain, but I’m essentially going dark. (I’ll keep them for memories and to maintain my space, but I won’t be active.)
Moving forward, my engagement will be strictly on LinkedIn and BlueSky (link in the comments). I’m also gearing up to launch my long-awaited podcast, , and further develop my YouTube channel.
