10/15/2026
Handbag demand isn’t disappearing—it’s shifting. JOOR data featured in WWD reveals that handbag orders are up 26% in H1 2026 versus the prior year, while demand continues to move toward more accessible price points.
The under-$250 segment now represents 22% of units sold, up from 16% four years ago, while the $1,000+ segment has declined from 6.1% to 2.5%. A clear signal of how today’s consumer is redefining value in the handbag market.
Thank you WWD for featuring insights from JOOR in your latest look at the category.
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