09/17/2026
UMPG is A World Ahead: They discover earlier, dig deeper, and play bigger. It’s boutique service at global scale. But just like the songwriters they represent, UMPG — and music publishing as a whole — are an often-overlooked part of the music industry.
This strategic platform puts a flag in the ground around UMPG’s role in driving music forward. Universal Music Publishing Group exists to advance the collaborative, personal, imperfect, human act of creating songs.
In many ways, the UMPG brand is a canvas for the artists and songwriters they represent, so we developed a system that could easily pair with a wide range of photography and let the songwriters shine.
In that same spirit, our typography system had to work across languages, as UMPG discovers and advocates for songwriters across 48 offices.
A loud, condensed headline typeface, paired with a human, archival-feeling serif, gave us a dynamic set of visual tools for everywhere UMPG needs to communicate.
Full case study in bio.
