Red Points

Red Points The world's most widely used AI against brand threats.

07/14/2026

Why does unlimited enforcement matter in brand protection?

Because seasonality happens.

Holiday season.
Product launches.
Promotions.
High-traffic sales moments.

And when teams are already focused on the business, the last thing they need is to decide whether they can afford to expand enforcement.

That is where a flat-fee model changes the equation.

Brands can keep acting when volume increases, without having to slow down, reprioritize every case, or worry that more fake websites means more cost.

In this video, our clients share what that looks like in practice:

130+ hours of manual work saved in one quarter.
Unlimited takedowns under the same fee.
Approximately $200M worth of fake products removed.

Because when counterfeiters scale, enforcement needs to scale with them.

07/07/2026

When you find one counterfeit, there is a good chance it is not the only one.

And there is a good chance it is not only on one channel.

Bad actors know that distribution matters just as much as the scam itself.

They may use a marketplace listing to capture demand, a fake website to look legitimate, and social media ads to drive traffic.

That is what makes brand protection so complex today.

As Daniel Shapiro explains in his conversation with Greg Kihlström on The Agile Brand, brands are now being attacked from multiple parts of the ecommerce journey.

Monitoring and acting across those channels is critical.

Not only to protect revenue, but to protect the trust a brand has worked so hard to build.

06/23/2026

Between two and four billion new items can appear across ecommerce sites, marketplaces, social media, and standalone websites in a single day.

It takes an ecosystem of brands, platforms, technology providers, and enforcement partners to tackle that volume effectively.

Your own team brings knowledge others may not have: the full catalogue, authorized sellers, discontinued products, genuine colours, and what should never appear online.

Technology helps monitor and enforce at scale.

Platforms need brand knowledge and infringement data to improve their detection systems and prevent more listings from going live in the first place.

Then there is customer education, collaboration with customs and law enforcement, and advocating for legislation that better protects IP and consumers.

Brand protection is getting broader. Working in isolation only leaves more gaps.

In this clip from The Agile Brand with Greg Kihlström®, Daniel Shapiro explains why brands, platforms, and technology providers must collaborate to protect brands effectively.

Full episode in the comments.

06/03/2026

Why does brand protection need technology today?

Daniel Shapiro talked about this on The Agile Brand with Greg Kihlström.

With the size of ecommerce today, millions of listings can appear across marketplaces, websites, and social channels. Expecting a team to monitor all of that manually is simply not realistic anymore.

For more of Daniel’s perspective on where brand protection is heading, listen to the full episode!

Link in the comments.

05/27/2026

It’s easy to talk about automation in brand protection.

Because it matters. The volume is too high and the channels move too fast.

But speed needs direction.

Someone has to understand the brand.
Know how each platform works.
Decide what to prioritize.
Spot when a case is part of something bigger.

That’s the part customers feel over time.

Technology helps you move faster.
People help you move smarter.

03/31/2026

Manual processes don’t fail overnight.

They become harder to sustain as volume and speed increase.

What once felt manageable starts to stretch resources, delay responses, and reduce visibility.

That’s the pattern we see across brands.

As threats scale, the challenge moves beyond detection
to maintain consistent control.

The experiences shared by FILA, Cotopaxi, and Burton reflect that shift.

From handling cases one by one
to needing a system that operates continuously.

03/24/2026

Ask five people in brand protection how they got there, and you’ll get five different answers.

People come from legal, investigations, marketing, policy, academia…

That’s part of what makes the field so unique.

In this episode of Heroes of Brand Protection, Kari Kammel shares how this diversity of experience shapes the way we approach brand protection globally.

Watch the episode now.

Link in the comments.

03/19/2026

Revenue is the first thing most brands think about when it comes to counterfeiting.

But it's not the only thing worth protecting.

We sat down with Daniel Shapiro, our SVP of Brand Relationships, and asked him: "Is losing revenue really the worst thing counterfeiting can do to your brand?"

His answer adds two more dimensions every brand should have on its radar:

1. Brand reputation: when customers post complaints on your social channels or call in about a product that turned out to be a fake, the damage goes beyond a single lost sale.

2. Consumer harm: if a counterfeit product carrying your name causes a health or safety issue, that's the one Daniel says should be at the very top of the list.

Revenue is where most conversations start. Reputation and consumer safety are where they should go next.

03/10/2026

For many companies, infringement detection starts like this:

A customer or someone internally spots a suspicious listing.

Legal reviews it.
The listing gets handled.
Then the process starts again with the next one.

That was how Essity initially dealt with online infringements across global marketplaces.

Detection relied on manual discovery, making it difficult to keep pace with the volume of listings online.

By partnering with Red Points, Essity introduced an AI-led approach that delivered in three years:

• 94.4% enforcement success rate
• 11,000+ infringing listings removed
• 82,000+ units removed from unauthorized channels

Instead of reacting one case at a time, Essity now monitors and addresses threats at scale.

Read the full story in the comments.

03/05/2026

In this Heroes of Brand Protection episode, Bence Bozóki, Senior IP Counsel at Mars, shared an observation that reflects how the role of brand protection has evolved.

Online enforcement used to supplement traditional legal action.

Today, it’s often the cornerstone.

As marketplaces expanded globally, the number of online infringements grew far beyond what manual enforcement can realistically address.

For his team, the focus comes down to three things:

• Detecting infringements across digital platforms
• Investigating the networks behind them
• Stopping them at scale

Or as he put it:

Detect. Investigate. Stop.

That’s where brand protection teams can create the most impact.

Full episode in the comments.

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