Optimove

08/05/2026

Optimove Connect is back! SAVE THE DATE

Join us in London next spring at the Home of Positionless Marketing.

This year we're bringing together industry leaders to break down the practical reality of AI in marketing: how to remove the operational friction that slows teams down, move from idea → ex*****on faster, and accelerate time to value - while keeping decision-making where it belongs: with the marketer.

You Lead. AI Delivers.

Save the date!
📅 10–11 March 2027
🇬🇧 London

03/12/2026

03/12/2026

Congratulations to the Optimove Awards 2026 winners 🎉

Last night at Optimove Connect in London, we celebrated the brands, teams, and individuals redefining CRM excellence by mastering Data Power, Creative Power, and Optimization Power.

Without further ado, introducing this year’s winners:

🏆 Best Use of Data Power: BetJets

🏆 Best Use of Optimization Power: Stoiximan

🏆 Best Use of Creative Power: DoradoBet

🏆 Positionless Marketer of the Year: Caroline Mencarini, Flutter Brazil

🏆 CRM Executive of the Year: Asadul Shah, Caesars Entertainment

🏆 Positionless Team of the Year: Entain

Well deserved 💜

03/11/2026

Optimove Connect 2026 🇬🇧 Day 1, it’s a wrap!

An incredible day of sessions, ideas, and conversations with marketers from around the world.

And to close the night? The Optimove Awards Ceremony, followed by a cocktail celebration. 🍸

Stay tuned to discover this year’s award winners.

Swipe for the highlights 💜📷

11/17/2025

Save the Date: Optimove Connect 2026 is on its way!

We’re heading back to London on March 11-12 for Optimove Connect 2026: The Home of Positionless Marketing.

Join hundreds of CRM marketers and industry leaders from around the world to unlock your Data, Creative, and Optimization Power.

Expect two unforgettable days of inspiration, innovation, and connection — where marketing evolves from assembly line to Positionless.

📍 Venue: Convene, 133 Houndsditch

👉 Registrations open soon, stay tuned for updates!

09/09/2025

The age of assembly-line marketing is over. 🎉

Today, we officially announced Optimove's repositioning as 𝗧𝗵𝗲 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗹𝗲𝘀𝘀 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Optimove’s Positionless Marketing Platform frees marketers from the limitations of fixed roles and empowers them with three transformative powers:

Data Power 👉 to uncover insights instantly
Creative Power 👉 to bring ideas to life in no time
Optimization Power 👉 to launch campaigns that optimize themselves

This marks an important milestone in our mission to help marketing teams move at the speed of customers' expectations while maximizing the impact of existing resources.

Check out our new home page: https://www.optimove.com/

08/22/2025

Inside the Mind of NFL Bettors: What to Expect in 2025 🏈

- 77% of bettors plan to wager this season
- 48% prefer pre-game bets, while live betting slips to 25%
- Point spreads (61%), Moneyline (52%), Over/Under (47%) remain the favorites
- 82% keep betting even after their team is out
- 76% bet on mobile or online, and 80% use two or more platforms weekly
- 92% know responsible gambling tools, yet 63% have still over-bet

💡 Bottom line for operators:
Bettors are looking for personalized, mobile-first, real-time experiences.

Read the full report for all the insights ahead of this NFL season:
https://dp.social/03x