CITIA

04/25/2022

Now you can use Shutterstock directly to make cards! Just mass import into Citia and you have an instant multichannel web app! Check it out. Check us out.

04/25/2022

We've been busy during Covid! Check out all these powerful new features on the Citia micro publishing platform.

04/25/2022

Wow, attention has only gotten harder to get since this great talk. Worth reviewing these startling facts.

08/03/2020

Lost in the early pandemic, this shoe was overdue to drop!
Mass media wasn't stupid-it was profitable.
Very.

Gradually it became more expensive and tech cost-enabled narrower strategies.

But somehow Personalization became the goal- not just a means. And IT is very expensive.

Not so much the software--the data acquisition, data management and headcount to run sophisticated dynamic systems.

Costs and problems low-balled, and glossed over by the data salespeople, marketers are now left beached.

The personalization evangelists? they've moved to new marks, and

Be sure to model out the real costs- money, time, staff and consultants- so you're not a part of the next headline.

Why does Gartner think 80% of marketers will abandon personalization efforts by 2025?

07/28/2020

It's also the UX, people!
An under-factored reason Netflix kicked everybody's arse was---on Netflix you could actually find things to watch!

UX is also why Google won the search engine wars.

When Cable was invented, there was no need for an "up" signal, so interacting with programming menus was right up there with sending telegrams. If they had looked at the equivalent of Shopping Cart Abandonment they might have addressed this maybe 20 years earlier.

IMHO it's still a dog's breakfast. 86MM subscribers and basically everyone gets the same interfaces.

"How Hollywood accidentally built Netflix"
https://lnkd.in/eW9zGtc

07/28/2020

There's a lot more to buying SaaS than the license fee.
Million$$$ more.
The true cost?
It's the adoption cost, and it's poorly considered.

1. Many of the most seductive features require data that's prohibitively expensive (and increasingly illegal), if it's even getable at all. (salespeople ;-)

2. Data is a permanent commitment, not a one time purchase. You might need a few headcount in there...

3. Humans have a hard time changing behavior-- make that 10X harder for groups of humans--called Teams.
(new companies = WAAAY easier adoption)

4. Procurement rarely digs in and isn't trained in team workflow, and team skills, much of which is undocumented. Addressing the skills gap alone can be break the budget.

So, before you fall for the shiny best-case scenarios, carefully explore the human capital needed to make it work. And, look for the software that you can realistically adopt.

That doesn't cost you an army and a leg!

05/18/2020

Everyone should be so honest--
THIS is the Digital Emperors Clothes.
Most companies, especially publishers, spent like drunken sailors on house-made tech. Believing that the efficiencies were always just around the next corner. That custom tech was the key to success. (Well, it was to whomever sold it)

Now, it's not build or buy-- it's RENT.

No-coding platforms can reduce digital costs by 90%.
That brings Digital waaay into the black.

https://lnkd.in/dysppUZ

05/11/2020

DTC products want to have s*x.
Real Brands want to get married.

THIS is Content Marketing (thought not labeled so)
It’s Content as a Service
It’s not transactional
It’s not short-term
It’s on-brand and creates loyalty that will covert to life-long customer purchasing

But, it’s metrics don’t fit the quick-kill advertising model of the past. So companies won’t commit to similar substantial and maybe expensive innovations that will drive success in the coming Digital GLUT.

https://www.modernretail.co/retailers/nikes-heidi-oneill-on-how-the-company-plans-to-turn-first-time-app-users-into-regular-customers/

While stores remain closed, Nike’s apps have been critical to making sure that the company remains top of mind for customers. Heidi O’Neill, the brand’s president of consumer and marketplace…

03/31/2020

Necessity is the mother of invention and this virus disaster is the perfect time to reboot your .

https://citia.com/content/organization/linda-holliday/views/a2020-perfect-storm?i=8XIIjl -perfect-storm

03/12/2020

My fellow Americans- and humans everywhere, it’s up to us all to contain this. The virus LITERALLY cannot spread without us.
If each of us changes just a bit, we can do this— but it’s going to take more than hand-washing.
So, the team and I put together this guide.
We hope you find even one thing useful. We hope you stay patient, engaged and safe. And keep each other safe.
We are all in this together. We get out of this together.
XOL

01/31/2020

Check out the latest from GE Grid Solutions. They were a featured booth at DistribuTECH 2020. https://citia.com/content/organization/gegridsolutions/views/ge-at-distributech-2?i=JQrOlU -ge-at-distri-2

11/11/2019

Why do you think sales have gotten so hard? We put together 10 things we think are the reason. Click the link in our bio to see them all.

Sales is HARD. Here are 10 reasons it's gotten so hard.