Flyleaf Creative

Flyleaf Creative Conscious Design for Cultural Impact. Branding and interactive experiences for mission-committed org

Congratulations  for a wonderful NYT review of the inaugural King Lear in your new home… “McCallum’s “King Lear” provide...
07/19/2026

Congratulations for a wonderful NYT review of the inaugural King Lear in your new home… “McCallum’s “King Lear” provides one of those perspective shifts in a wordless opening sequence, during which the widower king loses his queen, a woman that Shakespeare’s text never mentions. As Rhoads first strides into the stage space from outside, a robed female figure stays behind at the edge of the greensward, gazing at the dreaming river. Right at the end of the show, we think back on this image as a kind of solace. Lear endures terrible trials, and he loses everything, including his life. Still, McCallum’s staging suggests, he will at least then join his queen. That initial sequence showed us what death looks like. And if we’ve learned anything at all while watching this gorgeous show, it’s that a soul could happily look out at that valley forever.”

The New York Times visited Hudson Valley Shakespeare's new home at the Samuel H. Scripps Theater Center, which we were p...
06/24/2026

The New York Times visited Hudson Valley Shakespeare's new home at the Samuel H. Scripps Theater Center, which we were proud to design signage for, and we couldn't agree more: it's "one of the most spectacular outdoor performance spaces in the country." Bravo to the Hudson Valley Shakespeare team!

After 38 years in a tent, Hudson Valley Shakespeare opens one of the most spectacular outdoor performance spaces in the country.

The Apollo Theater’s marquee has been relit! Celebrating a major milestone for their revitalization, the marquee signifi...
06/11/2026

The Apollo Theater’s marquee has been relit! Celebrating a major milestone for their revitalization, the marquee signifies all that is powerful about this beloved institution. 💃💃💃A symbol of Black excellence “Where Stars are Born and Legends are Made” ✨⭐️🌟

🪄Dream Team Gets It Done🦄 •  We are thrilled to announce the completion of the Samuel H. Scripps Theater Center in Garri...
05/14/2026

🪄Dream Team Gets It Done🦄 • We are thrilled to announce the completion of the Samuel H. Scripps Theater Center in Garrison, New York! 🎭

The new theater establishes a permanent home for , one of New York’s most beloved regional professional theater companies. Featuring a curved, timber-framed grid shell, our design extends the theater’s year-round functionality, improves circulation across the campus, and enables a wider range of programming to create a new cultural destination for New York and the wider performing arts community.

The architecture also works together with the landscape, designed by Nelson Byrd Woltz, to frame iconic views of the Hudson Highlands and create a natural backdrop for HVS’s performances. Integrated sustainability strategies—including the use of mass timber, photovoltaic panels, rainwater harvesting and reuse, and restored native habitats—will help the building become the first purpose-built, open-air theater in the US to achieve LEED Platinum certification.

Thank you to our wonderful collaborators , , , ,
, , , , , and many more. We hope to see you there this summer! 🌿

📸:

Flyleaf Creative is proud to unveil our environmental signage program, based on our newly redesigned visual identity, fo...
05/14/2026

Flyleaf Creative is proud to unveil our environmental signage program, based on our newly redesigned visual identity, for the Samuel H. Scripps Theater Center, the new home of Hudson Valley Shakespeare, one of New York’s most beloved regional professional theater companies.

The theater, designed by architects Studio Gang, establishes a permanent home in Garrison, NY, offering more versatility for its actors, audience, and back-of-house. The gently curved, timber-framed grid shell improves year-round functionality while evolving HVS’s tradition of immersive, open-air performances, connecting directly to the revitalized landscape and framing views of the highlands along the Hudson River. Architecture and nature work together to create a transformative new cultural destination for New York and the wider performing arts community.

The project’s green strategies target LEED v4 Platinum—the first such certification for a purpose-built US theater. Through its care for the environment, and the planet more broadly, the design aims to ensure the company’s productions and the diversity of the natural world remain center stage for many seasons to come.

Thrilled to be part of the team that included Studio Gang, Nelson Byrd Woltz Landscape Architects, Thornton Tomasetti, Art Massif, Fisher Dachs Associates, Theatre Planning and Design, Threshold Acoustics LLC, Buro Happold, Tillotson Design Associates, Consigli Construction Co., Inc., About the Work, and more!

Flyleaf is excited to welcome Maria Alexia Platia to the team as our new Senior Experiential Graphic Designer.In additio...
04/09/2026

Flyleaf is excited to welcome Maria Alexia Platia to the team as our new Senior Experiential Graphic Designer.

In addition to two first names and tales of growing up in Greece, Maria Alexia brings her experience and education as a multidisciplinary designer whose work sits at the intersection of visual identity, environmental graphics, and spatial experience.

We can't wait for you to meet her and to see her contributions to Flyleaf's exciting work ahead.

📣 We’re hiring! 📣 We are seeking a Senior Experiential Designer with 5–7 years of multidisciplinary professional experie...
01/27/2026

📣 We’re hiring! 📣 We are seeking a Senior Experiential Designer with 5–7 years of multidisciplinary professional experience. 2+ years specifically in environmental graphic design or signage and wayfinding is a big plus.

See link in bio or visit: flyleafcreative.com/senior-experiential-graphic-designer/

Grateful to the Flies 🪰💓🪰💓🪰💓🪰💓 for another spectacular year of creativity, brilliance, wonder and patience. 🙏 And gratef...
01/01/2026

Grateful to the Flies 🪰💓🪰💓🪰💓🪰💓 for another spectacular year of creativity, brilliance, wonder and patience. 🙏 And grateful to our partners whose visions for a just and creative world never cease to let us down. And grateful to our creative collaborators who we could not do what we do without them. We all need each other💪. Wishing you all peace in 2026! ☮️ (📸 Peace Sign taken in Tarquinia, Italy)

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