meet the edge, New York, NY (2026)

04/20/2026

Presenting: Social Creatures 2.0! Building connection through design. That was the mission of our work with Social Creatures Inc. — a nonprofit social innovation and research organization dedicated to combating social isolation. The organization’s model is founded on education, advocacy, and innovation — three pillars that we brought to life through a comprehensive umbrella brand designed to house and amplify their growing ecosystem of programs.

was approached to create an original brand identity and design framework for Social Creatures and its program portfolio, including SitGrit and Bonded by Baby. The challenge was to establish a cohesive visual system that could flex across diverse audiences while maintaining a singular, memorable voice that drives awareness and action. The result: www.socialcreatures.org

Thank you to Dr. Rose Perry and Stephen Braren, PhD for leading such a phenomenal organization.

03/09/2026

Today we are ecstatic to share that meet the edge will be serving as the official creative partner behind the 2026 SXSW Creator House by Aura Rewards.

As part of the daylong programming in the heart of Austin’s legendary Rainey Street, mte CEO will take centerstage in conversation with .hillyard. With prior experience co-founding with and with + , Grant and Woodie will conduct a masterclass on creative storytelling, best practices on fusing design with creators, and the value of investing in branding from day one.

As brand builders, we are champions of creativity and new mediums for storytelling. Creators are pushing the edge of marketing in 2026 so what better time to share the tips and tricks that will define the year ahead?

Please join us on Saturday February 14th from 10AM-6PM. Request a VIP invitation in comments.

For any media or sponsorship inquiries please email [email protected]

01/30/2026

MTE is heading west to San Francisco for the week of February 9th-13th. Looking to bring our signature NY design edge to The Bay. Who are the best founders, marketers, and visionaries we should connect with?

From meetings with Andreessen Horowitz to a FIND YOUR EDGE workshop with Y Combinator and Framer — our team is ready to meet you where you are and take you where you want to go. This time we’re coming to you, SF!

01/08/2026

When the former CEO of Boeing launches a venture firm the stakes are high. New Vista Capital came to us with a unique challenge: translate decades of aerospace and defense leadership into a venture brand that speaks to both founders and institutional investors. With a team that’s commanded units and shaped policy, the firm needed an identity that reflected operational credibility, not typical VC polish. Our extensive work in the venture defense tech space uniquely prepared us to ensure New Vista signaled expertise, urgency, and originality.

At meet the edge our design process started with deep stakeholder conversations to understand New Vista’s thesis and positioning. We developed a visual system anchored in clarity and precision via www.newvistacap.com — confident typography, a restrained palette that nods to industrial heritage, and photography spanning air, land, sea, and space. Every element was crafted to communicate scale and seriousness. From brand guidelines to pitch decks to marketing collateral, we built a comprehensive toolkit that works seamlessly across investor meetings, portfolio support, and public presence.

11/11/2025

Keanu came to our design studio with a challenge: how do you honor centuries of Pacific Island tradition while making kava approachable for a new generation? The answer lived at the intersection of heritage and innovation. We crafted a brand identity that feels both timeless and immediate—grounded in kava’s rich cultural legacy but speaking fluently to modern wellness seekers ready to reimagine their social rituals.

The packaging became our canvas for storytelling. Clean, confident typography paired with a sophisticated color palette that nods to Vanuatu’s natural beauty without falling into tired tropical tropes. Every touchpoint, from the instantly recognizable can design to the verbal identity, reinforces the mission: this isn’t just another beverage, it’s a movement toward mindful enjoyment.

meet the edge developed a complete brand system that travels seamlessly across every experience—from shelf presence to digital community. The result is a brand that educates without lecturing, invites without excluding, and stands out in the alcohol-alternative space with authentic confidence. Keanu doesn’t ask permission to be different. It simply is.

10/02/2025

Introducing: Meet the Heat. You can’t grow in comfort. Founders + funders with an edge: This one is for you. Be our guest if you can handle the heat. Limited seats available — request an invitation at www.meettheedge.com/heat

This fall we’re turning up the heat and YOU are invited. Join us for an unforgettable evening where we fuse together the conversations that dare you to be brave.

Meet the Heat fuses culinary challenge with meaningful dialogue. As the spice levels escalate, so does the depth of conversation. Think hot sauce meets hot topics, with questions that burn as much as the food.

Created by design studio and sponsored by , this exclusive NYC experience transforms networking into something extraordinary. Because once you meet the heat, you can’t go back.

09/02/2025

What happens when the leader in K-12 ticketing merges with the fastest growing K-12 fundraising company? Meet Hometown. A trusted partner in growing school revenue — with powerful websites, ticketing, and fundraising tools that bring communities together for unforgettable hometown experiences.

An evolution not a revolution. This was the mandate from our client who wanted to level-up across marketing channels. meet the edge delivered a crisp visual design system to coincide with Hometown’s explosive growth. Centered around the flagship www.hometown.com — we ushered in the next chapter with a unified style that is delightfully memorable for students, coaches, parents, administrators, and more.

Color coded iconography to delineate business units, imagery that transcends ages, and a comprehensive resource hub are all designed to make it easier than ever before to navigate a one-stop-shop solution for all things .

06/16/2025

Applying intelligence to infrastructure. Wi-Fi will never be the same.

AIRIA technology transforms university campuses into smart, sustainable, and secure spaces by leveraging AI-powered spatial analytics. As of 2025 the company has processed over 1 Billion rows of data — protecting 100,000 people on a daily basis on campuses across the country. meet the edge created a refreshed brand identity and brand strategy to encompass the full-breadth of AIRIA’s expanding capabilities.

Designed to integrate into existing infrastructure via Wi-Fi, our creative team workshopped new messaging to communicate approachability and adaptability. We introduced key hero brand imagery with a warm overtone to set the scene for where AIRIA works best.

With applications across digital + print, mte designed and developed a visually stunning website. A multitude of use cases called for a diverse iconography set tied to a circular motif. From the logo mark, rounded imagery, and dashed circles for statistics — the AIRIA visual system uses circles to depict data points. AIRIA is turning insights into action and we are proud to be their creative partner.

Case Study via link in bio.

02/06/2025

In a digital world, experience marketing still relies on human connection. meet the edge was engaged to create a refreshed brand identity that speaks to Analog’s sustainability efforts in the events industry. We opted for natural color tones to reflect an earthiness in materiality. The “A” in Analog is emblematic of an A-frame to represent the coordinated planning structure that Analog provides in the event planning process.

We translated the visual brand identity into a comprehensive capabilities deck that illustrated the state of events in 2024 and how is positioned to bring their eco-friendly expertise to a wide range of clients. The final deliverable was a digital home which stemmed from the capabilities deck — following a similar text hierarchy and messaging.

Based in the heart of , Analog Events has established themselves as a premier experiential agency with a sustainable edge. From ideation to ex*****on, Analog produces memorable experiences that engage and influence consumers to act.

12/04/2024

Marketing that moves the needle. That was the goal of our editorial magazine for Viva — a global non-profit rooted in uplifting the lives of children in need. The Viva - Together for Children model is founded on connecting, capacity building, city-wide influence, and collective action — four themes that we illustrated in the magazine with a continuous journey map for the reader to stay engaged.

meet the edge was approached to create an original printed publication for distribution across the United States, United Kingdom, and Hong Kong. The debut issue of Viva communicates the origin story, captivating moments of the organization in action, and a robust CTA to drive critical donations.

We learned early on in the research process that half of all children in the world – one billion children – will experience physical, sexual, or emotional violence. This insight informed our creative process — opting for a design language with hand drawings to humanize the impact.

meet the edge

04/20/2026

03/09/2026

01/30/2026

01/08/2026

11/11/2025

10/02/2025

09/02/2025

06/16/2025

02/06/2025

12/04/2024

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