WideOrbit

WideOrbit Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising.

We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit helps media companies do more business by making it easier to buy and sell advertising. It’s the one platform that ties everything together, from pitch to payment, so you can say hello to a Wider World. In a rapidly evolving media landscape, doing more b

usiness means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a wider-world approach, providing the broader capabilities, bigger insights, and better connections media companies need. That’s why so many industry leaders – from AMC to Meredith to Audacy – have partnered with us since 1999.

Miss out on September’s Radio Office Hour?We demonstrated how to use WO Aurora's Leader/Follower functionality to break ...
09/02/2026

Miss out on September’s Radio Office Hour?

We demonstrated how to use WO Aurora's Leader/Follower functionality to break away for local content during multi-station simulcasts.

Register for next month's Radio Office Hour Here: https://ow.ly/cUhi50ZI0O8

Rising hardware costs. Tighter margins. Distributed teams stretched thin. Sound familiar? Even if you think your station...
09/01/2026

Rising hardware costs. Tighter margins. Distributed teams stretched thin. Sound familiar?

Even if you think your station is already running lean, WO Aurora can help you run leaner — no codecs, no mixing console, no on-site engineering overhead. Just a faster, smarter path to getting on the air, from anywhere.

Check out the full Broadcast Dialogue story to see how the numbers actually add up.

ADVERTORIAL: Smarter Radio: Why the Future of Broadcast Economics Starts with WO Aurora https://ow.ly/XysE50ZHkrR

𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 is programmatic for broadcast radio, automating how radio advertising is bought and sold. But programmatic sale...
08/31/2026

𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 is programmatic for broadcast radio, automating how radio advertising is bought and sold.

But programmatic sales for broadcast radio doesn't happen on its own – it runs on infrastructure.

WideOrbit is the principal collaborator making programmatic selling possible. WO Aurora and WO Traffic, our radio automation and trafficking systems, give 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 the foundation it needs to automate and scale programmatic radio transactions across all your stations, in all your markets.

As the industry moves toward more data-driven, automated selling, WideOrbit is the infrastructure layer helping to power that shift.

We're bringing 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 to IBC 2026 in Amsterdam (11–14 September) and we'd love to show you how it works. Use our code IBC4100 to register for a complimentary visitor pass and come find us booth 1.C29, Hall 1.

You can also schedule a meeting with WideOrbit to learn how WO Aurora, WO Traffic, and 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 work together. https://ow.ly/caEj50ZGFp4

08/31/2026

If you're simulcasting across multiple stations, WO Aurora's Leader/Follower functionality makes it easy to break away for local content.

Join us at 10:00 AM PT tomorrow, Tuesday, September 1, for our next Radio Office Hour as we demonstrate Leader/Follower architecture in action.

And be sure to bring your questions!

Register for Radio Office Hours here: https://ow.ly/PElN50ZGF4E

No studio? No problem.In this new Radio World feature, Beasley Media Group’s engineering team shares how they're running...
08/28/2026

No studio? No problem.

In this new Radio World feature, Beasley Media Group’s engineering team shares how they're running live shows, voice tracking, and even entire station clusters from anywhere with an internet connection — hotel rooms, client sites, even a laptop at the NAB Show. The secret? WO Aurora, powering their shift to distributed, cloud-based operations.

The results speak for themselves:
- Live football coverage from the field — no ISDN, no codecs, no board op required
- Stronger security, since sensitive data never touches an unmanaged local network
- Easier voice tracking and remote production from anywhere
- Faster response in emergencies, just grab a laptop and a mic, get to the scene, go live

As Lamar Smith, Beasley’s Director of Corporate Engineering, put it, this isn't about doing more with less — it's about giving talent and engineers better tools, and watching stations get back to doing more live radio because of it.

Read the full story:

At Beasley Media Group’s music radio stations, on-air and production staffs increasingly work in distributed environments.

Servers. Codecs. VPNs. On-site hardware that costs a fortune to maintain and replace. Sound familiar? WO Aurora is WideO...
08/24/2026

Servers. Codecs. VPNs. On-site hardware that costs a fortune to maintain and replace. Sound familiar?

WO Aurora is WideOrbit's cloud-powered radio automation platform, built for broadcasters who are ready for something better. With browser-based access and remote live broadcasting built in, your team can broadcast from wherever they need to be. Cloud-hosted and hybrid deployment options mean you can reduce your reliance on physical infrastructure at a pace that works for you, cutting costs without cutting corners.

For broadcasters looking to do more with less, WO Aurora offers a path to genuine operational flexibility, without compromising on broadcast quality or control.

We'll be showcasing WO Aurora at IBC 2026 in Amsterdam, 11–14 September. Use our complimentary visitor pass code IBC4100 to register and come find us at booth 1.C29, Hall 1. https://ow.ly/vnl450ZB3Vp

Miss out on our live session with WideOrbit and IRCODE? The recording is now available to view on demand.In the webinar,...
08/24/2026

Miss out on our live session with WideOrbit and IRCODE? The recording is now available to view on demand.

In the webinar, WideOrbit CTO Brian Thoman and IRCODE CEO & Founder Matty Beckerman break down how real-time image recognition makes broadcast content interactive, shoppable, and measurable, and how broadcasters can use it to differentiate their inventory and win more deals.

Watch the recording > https://ow.ly/xXRt50ZCvhG

Still managing linear and digital campaigns in completely separate systems? There's a better way.  WO Fusion is WideOrbi...
08/19/2026

Still managing linear and digital campaigns in completely separate systems? There's a better way.

WO Fusion is WideOrbit's cross-platform planning and sales tool that lets your team build one campaign — linear and digital assets together — and carry it all the way through to ex*****on, stewardship, and billing.

No more reconciling across disconnected platforms. No more handoffs that fall through the cracks. Just one unified workflow, start to finish.

We're bringing WO Fusion to IBC 2026 in Amsterdam (11–14 September) and we'd love to show you how it works. Use our code IBC4100 to register for a complimentary visitor pass and come find us booth 1.C29, Hall 1. https://ow.ly/CkUz50ZB3pm

Last call. Tomorrow, 10:00 AM PT. Brian Thoman and Matty Beckerman show how IRCODE turns existing inventory into an inte...
08/17/2026

Last call.
Tomorrow, 10:00 AM PT.

Brian Thoman and Matty Beckerman show how IRCODE turns existing inventory into an interactive, performance-driven product, and how stations position it to win the buy.

Register now > https://ow.ly/s9EE50ZnqRp

Impressions say someone had the chance to see the ad. Interaction says someone acted on it. One week from today, WideOrb...
08/11/2026

Impressions say someone had the chance to see the ad.

Interaction says someone acted on it.

One week from today, WideOrbit and IRCODE will show how on-air interaction produces attribution and engagement data broadcasters can put in front of advertisers.

Brian Thoman, CTO of WideOrbit
Matty Beckerman, CEO & Founder of IRCODE

Tuesday, August 18. 10:00 AM PT

Register today > https://ow.ly/i2zU50ZnqLi

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