WideOrbit

10/20/2026

Real-time audience estimates. ✅
Dynamic CPM-based buying. ✅
Automated ad placement into live logs. ✅

Resonate closes the gap between broadcast radio and every other channel advertisers already buy programmatically. For broadcasters, that means new revenue and better yield without adding complexity or disrupting traditional deals.

Working with WO Aurora and WO Traffic integrations, Resonate gives advertisers access to over-the-air radio inventory through major demand-side platforms, including Google DV360.

See how it works >

resonate lets advertisers plan and purchase radio inventory programmatically, based on impressions where their media budgets already live.

10/19/2026

WideOrbit is attending Radio Ink and Radio + Television Business Report’s Forecast 2027 conference, November 12th, at the Harvard Club in New York City.

We look forward to connecting at the conference, to learn about the trends you’re watching for the coming year. https://ow.ly/W4To50ZZ2Jp

10/19/2026

Reminder! We’ll be in New York this week for NAB Show, and we’d love to see you there.

Stop by booth 231 to see how WO Aurora helps stations move to the cloud on their own timeline, with support for on-prem, hybrid, and fully cloud-hosted deployments.

Grab your free exhibits pass with code NS3829, and send us a message to schedule a time > https://ow.ly/keQg50ZOU5Z

10/08/2026

Miss out on October’s Radio Office Hour?

We crunched some numbers to demonstrate the cost savings you can realize with WO Aurora. (Hint: the numbers were impressive.) We also walked through a simple, four-question decision tree designed to help you decide if cloud-hosted, on-prem, or hybrid deployment is the best option for you.

Register for next month's Radio Office Hour Here: https://ow.ly/YizY50ZW0Ja

10/08/2026

Digital media transformed advertiser buying patterns. Programmatic made that transformation easy.

But programmatic for over-the-air, broadcast radio? Game changer.

Curious about how? Stay tuned for our webinar, coming soon! https://ow.ly/LiWQ50ZV5kx

10/06/2026

Broadcast radio has always been left out of programmatic buying. Until now.

𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 gives broadcasters the ability to sell over-the-air radio through the same demand-side platforms advertisers use to buy digital, video, CTV, and out-of-home – the same buying platforms agencies and advertisers already use every day.

Read the blog to learn how WideOrbit and Pattison Media are giving radio a seat at the programmatic table >

resonate lets advertisers plan and purchase radio inventory programmatically, based on impressions where their media budgets already live.

10/05/2026

Will you be at NAB Show New York?

Stop by booth 231 to see WO Aurora in action — browser-based tools, built-in remote broadcasting, and flexible deployment options built for the realities of modern radio.

Use code NS3829 for your free exhibits pass, and reach out to arrange a time to meet > https://ow.ly/afrq50ZOU4F

10/05/2026

Wondering about the actual cost savings of switching to WO Aurora?

Join Michelle King, Sales Renewal Specialist, tomorrow, October 6, at 10:00 a.m. PT for the next Radio Office Hour, and she'll crunch some numbers.

We'll show you the cost savings you can realize with WO Aurora, including help with budget prep. We'll also include a reminder about the Daylight Savings Time process, with plenty of time for Q&A.

Register for Radio Office Hours here:
https://ow.ly/gUTI50ZU4ZU

09/30/2026

Reminder! We’ll be at WABE's 's Media & Entertainment Technology Conference in Vancouver next week and would love to see you there!

Stop by booth number 21 and say hello!

Be sure to ask us about WO Aurora, our cloud-powered radio automation platform, built for the way modern broadcasting actually works. With browser-based tools, built-in remote broadcasting capabilities, and flexible deployment options, WO Aurora helps stations spend less on infrastructure, operate leaner, and reach profitability faster.

Learn more > https://ow.ly/r8Kh50ZNwS3

09/29/2026

Broadcast TV isn't usually associated with click-through rates.

It’s time to rethink what's possible.

With IRCODE's interactive technology, broadcasters can help advertisers move beyond reach and gain measurable proof of engagement, interest, and action, directly from the TV screen.

See the results. https://ow.ly/kg5l50ZMIoe