08/25/2026
Pandanus partnered with us to transform an outdated digital commerce experience into a faster, clearer, and conversion-focused Shopify storefront built for scale.
As Pandanus grew, its outdated WordPress setup created maintenance challenges and customer friction through poor navigation, unclear pricing, limited conversion elements, and insufficient product education.
Techtic replatformed Pandanus on Shopify and redesigned the experience around UX, CRO, product discovery, trust, and scalable commerce.
The result?
2x Conversion Growth
5.9x Sales Growth
20% AOV Growth
4.5x Orders Growth
Key Highlights:
Conversion-Focused Homepage:
Introduced stronger above-the-fold CTAs, trust signals, best-seller sections, reviews, FAQs, and educational content to improve engagement and purchase confidence.
Optimized Product Experience:
Redesigned product detail pages with clearer pricing, high-quality galleries, detailed specifications, related products, upsells, and brand storytelling to improve discovery and AOV.
Smarter Product Discovery:
Added advanced filtering, sorting, and quick add-to-cart functionality to help customers find products faster and reduce purchasing friction.
Streamlined Cart & Checkout:
Simplified the purchasing journey with clearer pricing, order summaries, and improved payment and delivery presentation for a more reliable checkout experience.
CRO & Trust-Building:
Applied strategic CTA placement, friction reduction, customer reviews, educational content, FAQs, and policy pages to address customer concerns and strengthen purchase confidence.
Scalable Commerce Foundation:
Built a Shopify experience with multi-currency capabilities, Klaviyo automation, upsell tools, and a scalable architecture designed to support future growth and international expansion.
Tools & Technologies: Shopify
Discover how Techtic transformed Pandanus from a maintenance-heavy digital experience into a conversion-focused storefront built for clarity, scalability, and growth.
Explore the full case study:- https://www.techtic.com/our-work/pandanus-shopify-ux-redesign-cro-nicotine-pouch-brand/