TOTALVIEW Global

TOTALVIEW Global TOTALVIEW Global: Ad Agency founded in 2001 by Jane Rubin, Creative Director, Artist (She/Her)

๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ ๐—”๐—ฟ๐˜๐—•๐— ๐—ช ๐—ฆ๐—ฝ๐—ฒ๐—ฐ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐—–๐—ผ๐—ฝ๐˜†๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—๐—ฎ๐—ป๐—ฒ ๐—ฅ๐˜‚๐—ฏ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿต๐Ÿฑ-๐Ÿฎ๐Ÿฌ๐Ÿฎ๐ŸฒThis is the image-concept I created in Photoshop in 1995 for a...
09/03/2026

๐—–๐—ผ๐—ป๐—ฐ๐—ฒ๐—ฝ๐˜ ๐—”๐—ฟ๐˜
๐—•๐— ๐—ช ๐—ฆ๐—ฝ๐—ฒ๐—ฐ ๐—–๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป
๐—–๐—ผ๐—ฝ๐˜†๐—ฟ๐—ถ๐—ด๐—ต๐˜ ๐—๐—ฎ๐—ป๐—ฒ ๐—ฅ๐˜‚๐—ฏ๐—ถ๐—ป ๐Ÿญ๐Ÿต๐Ÿต๐Ÿฑ-๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ

This is the image-concept I created in Photoshop in 1995 for a spec ad campaign for the BMW M3. I updated it here with a recent BMW electric car. I also wrote the one-word headline: "Muscle," and created a billboard with a sequence of images.

See campaign at totalviewglobal.com

๐—ช๐—ต๐—ฒ๐—ป ๐—ต๐—ฒ ๐˜€๐—ฎ๐˜„ ๐—บ๐˜† ๐—ฝ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ ๐—ถ๐—ป '๐Ÿต๐Ÿฒ, ๐—˜๐—ฑ ๐— ๐—ฐ๐—–๐—ฎ๐—ฏ๐—ฒ โ€” ๐˜๐—ต๐—ฒ ๐—ผ๐—ฟ๐—ถ๐—ด๐—ถ๐—ป๐—ฎ๐—น ๐— ๐—ฎ๐—ฑ ๐— ๐—ฎ๐—ป โ€” ๐—ต๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—บ๐—ฒ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜€๐—ฝ๐—ผ๐˜ ๐—ฎ๐˜€ ๐˜€๐—ผ๐—น๐—ฒ ๐—”๐—ฟ๐˜ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ฎ๐˜ ๐— ๐—ฐ๐—–๐—ฎ๐—ฏ๐—ฒ ...
02/20/2026

๐—ช๐—ต๐—ฒ๐—ป ๐—ต๐—ฒ ๐˜€๐—ฎ๐˜„ ๐—บ๐˜† ๐—ฝ๐—ผ๐—ฟ๐˜๐—ณ๐—ผ๐—น๐—ถ๐—ผ ๐—ถ๐—ป '๐Ÿต๐Ÿฒ, ๐—˜๐—ฑ ๐— ๐—ฐ๐—–๐—ฎ๐—ฏ๐—ฒ โ€” ๐˜๐—ต๐—ฒ ๐—ผ๐—ฟ๐—ถ๐—ด๐—ถ๐—ป๐—ฎ๐—น ๐— ๐—ฎ๐—ฑ ๐— ๐—ฎ๐—ป โ€” ๐—ต๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐—บ๐—ฒ ๐—ผ๐—ป ๐˜๐—ต๐—ฒ ๐˜€๐—ฝ๐—ผ๐˜ ๐—ฎ๐˜€ ๐˜€๐—ผ๐—น๐—ฒ ๐—”๐—ฟ๐˜ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ฎ๐˜ ๐— ๐—ฐ๐—–๐—ฎ๐—ฏ๐—ฒ & ๐—–๐—ผ๐—บ๐—ฝ๐—ฎ๐—ป๐˜†...๐˜๐—ต๐—ฒ๐—ป ๐—˜๐—ฑ ๐—ฎ๐—ฝ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐—ฒ๐—ฑ ๐—บ๐—ฒ ๐—ฎ๐˜€ ๐—–๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐˜ƒ๐—ฒ ๐——๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—ผ๐—ฟ ๐—ผ๐—ป ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€.

In 1997, Ed told me: "You should start your own agency."

Everything I did for McCabe & Company, or for any other agency or publishing company, or for any client of my own agency โ€” was profitable and successful โ€” all documented.



๐—œ๐—บ๐—ฎ๐—ด๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜. My creative direction for an Estee Lauder spec campaign. Visualized the Elvis image spontaneously. Added he...
02/19/2026

๐—œ๐—บ๐—ฎ๐—ด๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜.
My creative direction for an Estee Lauder spec campaign. Visualized the Elvis image spontaneously. Added headline later. Copyright JaneRubin 1995-2026

Portfolio link in first comment.

๐—œ๐—บ๐—ฎ๐—ด๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜. My creative direction for a BMW spec campaign. Spontaneously visualized the body builder image. Added headl...
02/17/2026

๐—œ๐—บ๐—ฎ๐—ด๐—ฒ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜.
My creative direction for a BMW spec campaign. Spontaneously visualized the body builder image. Added headline later. Copyright JaneRubin 1995, 2026.

Portfolio link in first comment.


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