FinMkt

FinMkt Innovative, embedded turnkey and customizable loan, financing and payment SaaS for banks, credit unions and enterprises.

Revolutionizing embedded lending and payments technology. FinMkt’s award-winning cloud-based technology powers innovative consumer lending, point of sale financing, and payment solutions for lenders and enterprise partners of all sizes. Banks and credit unions with cumbersome legacy technology can become more competitive, adapt to market changes, and exceed customer expectations by leveraging sophisticated end-to-end and modularized, API-driven financial technology to design unique solutions, workflows, and UX/UI with minimal lift. Enterprise partners can own their destiny with bespoke multi-lender point of sale financing and full payments solutions under their own trusted brand. Offer customers easy to use, realtime financing for applicants across the credit spectrum and credit card, check and ACH payments with no additional hardware. FinMkt’s customized solutions are built for speed to market, developed by a highly experienced team, and backed by white glove service and 7-day live support.

Here’s the odd shape of the 2026 market: overall home-improvement spending eased off last year’s pace - but finding skil...
10/14/2026

Here’s the odd shape of the 2026 market: overall home-improvement spending eased off last year’s pace - but finding skilled crews is as hard as ever.

That means the old reflex (“win more work, hire more people”) only half works. The work is winnable. The people to do it are the constraint.

So the businesses staying ahead are getting more out of the crews they already have - tighter scheduling, faster decisions, fewer stalled jobs sitting on the calendar.
Capacity, not lead count, is the game this year.

A lot shifted quietly this year. Here's the short version of what changed in home improvement in 2026 and what it points...
10/03/2026

A lot shifted quietly this year. Here's the short version of what changed in home improvement in 2026 and what it points to for 2027 →

The end of the year is really two jobs at once: finishing this year's work well, and setting up the next one so January ...
10/01/2026

The end of the year is really two jobs at once: finishing this year's work well, and setting up the next one so January doesn't start from zero.

Close out open projects cleanly, keep the experience smooth all the way through the final payment, and make sure the pieces are in place to hit the ground running - crews lined up, scheduling tight, a payment option ready to go. A strong finish is the easiest head start you'll get.

When a homeowner chooses to finance a project instead of paying cash, it's rarely just about the money. Here's what's ac...
09/19/2026

When a homeowner chooses to finance a project instead of paying cash, it's rarely just about the money.

Here's what's actually behind the choice and why offering both matters →

Younger homeowners have a low tolerance for a clunky checkout and they apply the same standard to financing.They expect ...
09/18/2026

Younger homeowners have a low tolerance for a clunky checkout and they apply the same standard to financing.

They expect it to work on their phone, take minutes not days, and be clear about what they're agreeing to. A long form, a slow answer, or a hand-off to a name they don't recognize reads as a red flag, and a ready customer can quietly slip away over it.

Meeting that bar isn't about doing more. It's about making sure the financing step feels as smooth as the rest of how they buy.

The best marketing a home-improvement business has is a customer who had a great experience. Here's how a smooth project...
08/26/2026

The best marketing a home-improvement business has is a customer who had a great experience. Here's how a smooth project, financing included, turns one job into the next several →

A signed job is a win. But the experience around it - how smooth the financing was, how clear the terms felt, whether it...
08/24/2026

A signed job is a win. But the experience around it - how smooth the financing was, how clear the terms felt, whether it all felt like you is what decides whether that customer comes back and sends the next one your way.

The financing step isn't a formality tacked onto the end. It's part of the work, and part of what earns the next job.

A financing setup can quietly cost you work without ever looking like the problem. Here are four signs worth checking an...
08/19/2026

A financing setup can quietly cost you work without ever looking like the problem. Here are four signs worth checking and what a stronger setup looks like instead →

The gap between "let's do it" and "let me get back to you" is where jobs go cold. A financing decision that lands in min...
08/17/2026

The gap between "let's do it" and "let me get back to you" is where jobs go cold. A financing decision that lands in minutes - while your rep is still in the driveway - keeps the energy of the conversation alive.

Fast isn't a nice-to-have. In the field, it's part of closing the work.

Not all financing partners are the same, and the wrong fit can cost you jobs quietly. Before you sign on with one, here ...
08/14/2026

Not all financing partners are the same, and the wrong fit can cost you jobs quietly. Before you sign on with one, here are five questions worth asking →

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New York, NY

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+1 917-633-4241

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