01/09/2023
Insider Claims iPhone 15 Will Be ‘Aggressively’ Priced
Gordon KellySenior Contributor
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Jan 1, 2023,08:56am EST
01/01 Update below. This post was originally published on December 29
iPhone 15 range leaks have revealed a number of potentially tantalizing upgrades coupled with jaw-dropping price increases. But now a new report claims Apple may slash prices.
In a blog post, historically reliable industry insider yeux1122 reveals that Apple’s internal analysis of underwhelming iPhone 14 and iPhone 14 Plus sales concluded that their decline is “far beyond the range predicted” — even allowing for ongoing component shortages caused by the pandemic. And as a result, Apple will aggressively price its successors.
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“The biggest problem is the price,” the insider reports. This makes sense. The $899 iPhone 14 Plus costs just $100 less than the iPhone 14 Pro, despite having an inferior display, chipset, camera and older design. With most buyers spreading purchase costs over a two-year carrier contract, the reason to go Plus instead of Pro is minimal.
Yeux1122 says Apple has explored several options to counter this, including reducing the difference between iPhone 15 standard and Pro model features, but concluded that more aggressive pricing for standard models is the most likely strategy.
