Cubby

Cubby is the AI-native platform for self-storage operators. Everything you need to operate, grow, and delight — all in one platform.

06/04/2026

"We're not doing open heart surgery. Nobody's dying. This is self storage." - Magen Smith, CPA of Atomic Storage Group

The best operators aren't chasing complexity. They make the basics work, they hire people who care more than they should, and they set the standard themselves.

Then they execute.

Full episode in the comments.

06/02/2026

25 facilities. Migrated in a single day. Not one hiccup.

That's not how migrations usually go — unless the middleman's already out of the loop.

Faraz Hemani of Iron Storage:

05/22/2026

"Cubby's gonna be a long-term partner for us. We don't want to switch to a software that we're gonna use for two years and then switch on to the new, the new thing."

Most self-storage software gets chosen for what it does today. The operators we work with are choosing for where they're going: top 50 to top 25, more properties, a platform that grows with the portfolio instead of capping it.

Switching costs are real. Picking the right partner the first time is cheaper than picking the wrong one twice.

05/21/2026

You spend to get 100 people to your site. 90 drop off before they rent. You paid for 100 and bought 10.

Most operators respond by buying more traffic. The cheaper move is to fix the 90 first.

05/20/2026

Google rewards three things in reviews: quality, quantity, consistency.

Everyone forgets the third one.

20 reviews in a day then silence for 3 weeks reads as a spike. 1–3 a week, every week, reads as a real business.

05/19/2026

10x10's led the way for new April leases, but what if we control for share of inventory?

In that case, the actual demand standout (renting at 1.5× inventory weight) is the 5×5.

If 5×5s and 5×10s are sub-10% of your portfolio, you might be leaving demand on the table.

05/18/2026

Renting a unit should be as easy as ordering on DoorDash.

Move-ins on most FMS take 20 to 30 minutes; Storefront from Cubby does it in a fraction of that.

05/15/2026

Three unit sizes drove >50% of every new lease across Cubby's operators in April:

10×10 — 22.4%
5×10 — 17.6%
10×20 — 15.9%

55.9% of 30,836 move-ins in a single month. If you're an operator, your pricing on these three sizes is your portfolio. A 2% rate change on 10×10s isn't a 2% rate change — it's closer to 5% on the whole business.

05/08/2026

There's no shortage of opinions on AI in self storage. What's harder to find is an operator willing to show you exactly what they're doing and how.

Adam Jarrell of American Self Storage is doing just that on May 21. He'll demo the tools he actually uses, walk through real use cases, and help you set up the same things at your own facilities. No theory, no fluff.

May 21, 1-2pm ET. Grab your spot: https://us06web.zoom.us/webinar/register/WN_nZArnvE9SIycqWP3L2wtKQ

05/06/2026

We got two questions on our marketing spend research that are worth answering publicly because a lot of operators are probably wondering the same things.

"What kind of marketing spend?" -- Google and Facebook ads. Search captures demand that already exists. Social creates it. Together they drove the results we saw.

"How did you actually control the experiment? 46% lift is surprising." -- The short answer is random selection. Facilities weren't assigned to the treatment group because they were struggling or because an operator wanted to try something new. They were selected randomly. That's what separates a real finding from a story you told yourself after the fact. Despite both the treatment and control groups having a wide variety of facilities at different pricing and vacancy levels; the effect held.

We were as surprised as anyone by the magnitude. $124 to acquire a move-in from a customer worth $1,000+. The methodology is what makes that number one you can actually act on.

Full breakdown on the blog: https://www.cubbystorage.com/blog/marketing-spend-generates-a-8x-return-on-investment

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New York, NY
10010

Website

https://cubbystorage.com/

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