Cubby

10/21/2026

"How long do 10x10 units sit vacant before they rent, by facility?"

That question used to be a report request, an export, and a pivot table. With the Cubby Connector it's a sentence typed into Claude or ChatGPT, and the answer comes back from your live data in a few seconds.

10/20/2026

Rob DuBroc of On Track Storage has reps in Kentucky answering calls for facilities in Florida.

When an existing tenant calls in through Cubby Calls, their account opens in a new tab before the rep picks up. So the rep can answer like they're working the counter at that facility, even from a few states away.

"We don't need a bunch of other third party tools. Almost everything lives in Cubby."

It's how his team covers so many units across so many facilities without adding headcount.

Check out the full story here: https://www.cubbystorage.com/clients/on-track-storage-cubby-fms/

10/19/2026

"Storage was always incredibly profitable, and those profits masked the inefficiencies," says Rob Kapp, owner at Keep It Simple Storage.

When margins are fat, a slow process doesn't cost you anything you'd notice. Now storage is "a 6 to 10% margin game," and at that level operators are "forced to lean into technology."

Full conversation here: https://youtu.be/W2enxXkNgcQ

10/16/2026

When you choose a FMS, your tenants' records, payment activity, and personal details move into someone else's systems. You should ask that vendor the same questions you'd ask about a facility's gates and cameras.

Cubby has completed an independent SOC 2 examination covering the Security category. We wrote up what the auditors looked at in plain English, including encryption, access controls, monitoring, and our incident response plan.

Cubby completed an independent SOC 2 security audit. Learn what auditors examined and how Cubby protects your facility's tenant and payment data.

10/15/2026

Reservations get treated as soft leads. The data says otherwise.

Across 6,300 reservations on Cubby between February and May, 54% turned into a move-in within 21 days. That's 1.8x the rate of an abandoned checkout and 9x the rate of a contact form.

The spread between operators was wide, from 42% to 67%, which is the interesting part. The reservation itself is worth a lot. What you do in the first 48 hours after it is worth more.

Data from 6,300 self-storage reservations: 54% become move-ins in 21 days — 1.8× the rate of abandoned carts. How top operators turn reserves into rentals.

10/14/2026

Most storage operators run some version of an agent incentive, like $5 a move-in, a kicker for autopay, and a team goal for the month. Usually it's tracked on a whiteboard or a spreadsheet that somebody updates once a month.

In this walkthrough, we describe a comp plan to Claude in plain English, the way you'd explain it to a new manager. Claude uses the Cubby Connector to build a live incentive tracker and publishes it to Canvas in Cubby.

10/13/2026

Ten Sunbelt facilities ran a first-month-free promo from September through December 2024.

Total move-ins came in 22% above the same stretch in 2023, while the non-promo baseline stayed roughly flat. The catch: promo tenants left about 15% sooner. Online move-ins stayed a median of 95 days versus 112. Phone, 80 versus 94.

Net of the discount and the shorter stays, the promo still came out about $5,000 ahead on a $16,600 counterfactual, roughly 30%.

Read the full analysis by Cubby's Nathaniel Hardman:

We ran the numbers on a first-month-free promo across 10 facilities: 41 extra rentals, 15% shorter stays, $5,000 more net revenue. Here's how the math worked.

10/12/2026

“You can’t give them a 30-year old facility management system, they’re not going to be okay with that.”

Rob Kapp on the moment his daughter saw the legacy tools many storage businesses were running on.

Full conversation here: https://youtu.be/W2enxXkNgcQ

10/09/2026

Most operators treat the first rate increase like a move-out trigger. So they delay it, shrink it, or skip it.

We pulled 74,000 leases across 68 operators on Cubby and followed every tenant from move-in through their first year. Being in the window after a first ECRI moved the monthly move-out rate by 0.18 points, against a baseline of 9.2%. Statistically, that's nothing.

The curve only bends when the increase gets big. Up to about 30%, retention looks like no increase at all. Past 50% it starts to erode. Past 100%, those tenants retain about 16 points worse than everyone else.

So the routine increase, with 30 days' notice, costs you essentially no extra move-outs. The aggressive one does.

Full methodology, survival curves and the difference-in-differences model here:

We analyzed 74,000 leases across 68 self-storage operators. A first-year ECRI with proper notice barely dents retention — until the increase tops 50%.

10/08/2026

Meet Lily, Ariana, and Kristen: three all-star members of our onboarding and implementation team. Don’t let the smiles fool you, this team works hard day-in and day-out to make sure switching to Cubby is seamless for our clients.

Read more about what it’s like to make the switch on the Cubby blog: https://www.cubbystorage.com/blog/switching-self-storage-software