12/06/2025
Walking around downtown Myrtle Beach today, you might not realize the walkable revolution already underway, scheduled to transform this urban hub near Main st. into a mixed-use hub for arts, culture and commerce.
This week, we launched inCitu's pilot with Myrtle Beach's Living Lab program, bringing one of the district's anchors to life in AR. The Broadway Theatre Renovation is a 17,000sf project transforming three historic 1950s storefronts into a new city venue in partnership with Coastal Carolina's Theatre department, which will have a new home in the 300sf space. Starting this weekend, you can check out the facade design from 811 Main st with inCitu.
Major downtown transformations can seem unimaginable at first, which is part of why seeing them at eye level, and experiencing them together with the actual beneficiaries before they happen can be so impactful.
This was our first visit to Myrtle Beach since joining the living lab program. Despite a rainy Friday, we could feel the energy and vision animating the downtown. The level of collaboration on display across downtown stakeholders would be the envy of many major cities, and we want to offer heartfelt thanks to Chief Innovation Officer Howard W. Waldie IV, MPA, Thaisha Roldan, Brian Schmitt, Erin Bowling, Tonya Gore and the MB ArtWalk team, Devin Parks, Troy Roehm at L3SP, the staff of The George, and the HTC Aspire Hub for your hospitality and collaboration!