06/25/2026
When I think of New York, the first thing that comes to mind is the Big Apple LOL…so what better way to represent a portfolio of brands than with one big branded apple?
For the client’s debut tradeshow activation at Revelry Festival 2025, we knew we had to make a statement. This started as a fun creative concept, but the more I worked on it, the more the team wanted to keep pushing it.
The apple became a centerpiece, then it sparked matching merch concepts, event visuals, and a bigger conversation about how we could make the booth feel memorable before anyone even stepped inside.
Fun fact: the very first version of the apple was actually heart-shaped. 🍎❤️
More from this project soon.
