Optimizely

Optimizely The AI platform for marketing to create and optimize any digital experience. You’re free to grow. Building sophisticated solutions has never been simpler.

At Optimizely, we're on a mission to help people unlock their digital potential. With our leading digital experience platform (DXP), we equip teams with the tools and insights they need to create and optimize in new and novel ways. Now, companies can operate with data-driven confidence to create hyper-personalized experiences. Optimizely’s 900+ partners and 1100+ employees in offices around the globe are proud to help more than 9,000 brands, including Peloton, Uber, AMEX, WSJ, Santander, KLM and Mazda enrich their customer lifetime value, increase revenue and grow their brands.

09/08/2026

“Our purpose is very simple: to give you the freedom to grow.” - Alexander Atzberger (Alex Atzberger), Optimizely CEO, Camp Opticon

Free to grow. One platform. Three dimensions of growth.

09/03/2026

Good morning and welcome to your Camp Opticon industry weather report. Today's forecast is calling for...

09/02/2026

Other domains have AI benchmarks. Marketing didn’t. Until now.

Optimizely’s Kevin Li and Shafqat Islam talk building the benchmark.

09/02/2026

Things are getting campy 👀 overheard at Camp Opticon

09/02/2026

Meet Paige — Lauren’s virtual teammate.

Lauren Hammarstedt, Optimizely’s VP of Product, took the main stage at Camp Opticon to introduce Virtual Teammates: “Teammates that are proactive, multi-player, and governed at every step.” — Lauren

09/01/2026

“Cutting headcount is not a growth strategy.” -Alex Atzberger, Camp Opticon Keynote

06/23/2026

Some marketers chase productivity. Mark Eting seems to attract it.

We’re not saying Optimizely made Mark who he is. But we’re not not saying it.

Mark Eting's favorite AI platform. Coincidence? Unlikely. Great taste? Definitely.

See what Mark's running on. https://optimize.ly/3SWXsqp

06/22/2026

Marketing is for making.
Big ideas. Bold moves. The kind of work that gets people talking.

But marketing got stuck in survival mode.
And the creative work that brought us here got buried along the way.

That ends today.

Meet the new Optimizely. The AI platform for marketing.
Where your biggest, bravest ideas get out the door and fly off the scale.

New look. New energy. Same obsession.

You’re free to grow.

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