RewardOps

11/18/2016

http://www.marketingprofs.com/articles/2016/31116/four-steps-to-increasing-customer-retention-and-loyalty-with-social-media?adref=nlt111816

Customer Relationships - Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

11/18/2016

A recent global brand report identified the top 30 brands in the world. Only one airline made the list.

11/18/2016

will change the way we shop. Time to start thinking about how it will change the way we think of .

https://hbr.org/2016/11/how-predictive-ai-will-change-shopping

11/18/2016

Great history lesson about Crayola and art in schools, but also lesson about need for having a clear mission for your company.

Crayola has a long history of encouraging creativity in kids through customer engagement. Its early efforts, in fact, helped reshape the American educational system starting in the early 20th century. Today, the company continues those efforts but has added something new called the Crayola Experienc...

11/15/2016

5 ways to get the most out of Gift Cards for programs http://hubs.ly/H05cbns0

Get more out of digital or e-gift card rewards offered in your loyalty program with these 5 tips.

11/15/2016

People like to feel like good people and like brands that help them do and feel good

http://www.marketingprofs.com/articles/2016/31064/enriching-benefits-why-consumers-love-brands-that-make-them-feel-like-good-people?adref=nlt110916

Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand.

11/14/2016

AI is coming. How will it change the way we think of loyalty?

MDC Media Partners, Huge, Team One, Isobar and GroupM are approaching AI on their own terms.

11/12/2016

Mobile experience impacts loyalty. Take a look at this article from Forbes about how to rock Mobile Commerce this holiday.

Credit: Shutterstock   Black Friday 2015 was the first time that more consumers shopped online than in-store. That's a staggering statistic. Perhaps even more staggering is the notion that more than half of that online traffic came from mobile rather than desktop. The bottom line is - mobile is big…

11/10/2016

Interesting tidbits as we start thinking about being relevant during Holiday shopping - Infographic http://www.marketingprofs.com/charts/2016/31060/role-of-mobile-in-holiday-shopping-infographic?adref=nlt111016

Mobile - Some 90% of consumers say they value having a mobile device with them when holiday shopping in-store, according to recent research from Opera Mediaworks.

11/10/2016

The cheat sheet that will make you a rewards type wizard http://hubs.ly/H058h920

Use this rewards type cheat sheet to choose rewards that excite customers and meet loyalty program goals. Be amazing.

11/09/2016

Mickey's 10 Commandments apply to too

http://www.conversationagent.com/2016/11/when-our-imagination-is-caught-on-fire.html

“Is this a test Pam? Are you requiring proof of how badly I wanna make you happy so that we can create this beautiful thing together?” The line comes after a challenge by Mary Poppins P.L. Travers to Walt Disney in 1964. That was the time, Disney had invited Travis to engage with his team in the mak...

11/09/2016

Don't underestimate the role a loyalty program plays during holiday shopping

Whether you have a loyalty program or are working on creating one for the holiday rush, don't get caught making some common mistakes that end up doing more damage than good.