10/12/2026
Your dashboard says new customers are at 122 this quarter. Is that good?
Without a target, nobody in the room can say. Without a trend, nobody knows whether it's getting better or worse. So the meeting spends ten minutes deciding how to feel about the number before anyone decides what to do about it.
Every KPI your leadership team reviews needs two things next to it: the target it's chasing and the direction it's moving. With both on the screen, 122 against a target of 70 is a win worth repeating. 122 against a target of 200, with three flat weeks behind it, is a conversation that needs to happen today.
Add a target and a trend line to every number you review this week. The meeting gets shorter, and the decisions get easier.
Which number on your dashboard would change the conversation if it had a target next to it?