09/03/2026
Targeted mail finds the right person. Saturation mail finds the right street.
If your offer works for almost anyone within a few miles, paying to narrow the audience is paying to reach fewer people. Every door direct mail covers whole carrier routes, so the pizza place, the urgent care and the tire shop all reach the households who could actually drive to them.
If your offer only works for a specific title, income or donor history, a targeted list is worth the extra step. Most local businesses are not that. Most local businesses are a street.
Pick your carrier routes at https://mpressnow.com/every-door-direct-mail/