01/14/2021
5 WAYS TO USE FACEBOOK FOR MARKETING
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
1. Making the Most of Your Facebook Business Page
Your Facebook business page is a great spot to develop your brand identity and show your human side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.
2. Use Facebook Advertising: Classic Ads
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site.
3. Hosting Facebook Contests
Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.
4. Facebook Promoted Posts
Facebook Promoted Posts let page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.
5. Facebook Exchange (FBX)
Facebook Exchange lets advertisers take advantage of ad retargeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.
Call us today at 718-335-0007 or email at [email protected] for asking about post ideas for better engagement.