03/10/2026
Search is getting smarter — but not in the way people often describe. The future is not “AI instead of search.” It is better search: more semantic, more conversational, and still grounded in filters, metadata, and real structure.
We wrote a new blog post about what modern search is actually becoming, and why that matters for product and enterprise systems.
I believe that future of search belongs neither to chat alone nor to classic retrieval alone, but to systems that combine conversation, structure, and trust. Lately, many people have been saying that AI has ended the era of search engines and started the era of conversational search. That sounds exc...