08/28/2026
What is a logo redraw - also known as a logo cleanup?
Logo cleanup is a process of taking an existing art file and converting it to high-resolution format for printing and other uses.
When I meet a new customer, one of my first questions is often “do you have a high-res version of your current logo?” While most already have a logo of their own, about 80% of those customers do not have a reliable set of files suitable for printing. It may be lost, outdated, or the original designer never provided them with those files of the logo they paid for!
Logo redraws are a crucial first step in the process because they:
- Convert existing artwork into an upgraded, clean, and professional logo
- Eliminate fuzziness, restore or establish clarity
- Are infinitely scaleable (enlarge without appearing pixelated)
- Calibrate colors for accurate and consistent print quality across all forms of media
- Can be used for all forms of print
- Are now adaptable to cut vinyl graphics and screen printed t-shirts or other apparel.
Consider these important advantages for converting your low-res logo to high-res, print-ready artwork:
Is a graphic saved from the internet or email signature suitable for print? NO
Does ChatGPT or other AI software create print ready artwork? NO
Does Canva generate print ready artwork? NO
Will the colors in a png, jpg, or other raster image file print accurate to what I see on my screen? NO
Can I create the new artwork file from a photo or screenshot? YES!
Can I recreate graphics from old t-shirts, truck graphic, and printed items? YES!
Can I re-color your artwork during the redraw process? YES!
You need a new set of business cards, can I recreate it using only the physical card itself? YES!
Can I start with provided concept art made with ChatGPT or other AI software? YES!
Can I start with provided art made in Canva? YES!
Is the new art file yours to keep after the clean up process? YES!
Will my new logo file be usable on the web and digital displays? YES!
