07/07/2026
Part 3: The Logo Suite ✍️🤎
One of the biggest goals of this rebrand was creating a logo that felt like an extension of the experience I want every client to have.
I didn't want something overly trendy or overly corporate. I wanted it to feel editorial, warm, and timeless, a balance between creativity and strategy.
Every element was chosen with intention:
✍️ The script "M" adds a personal, handcrafted touch, like signing every project with care.
Canela brings an editorial, boutique feel that reflects the elevated brands I love creating.
Satoshi keeps everything clean, modern, and easy to read.
Amsterdam Four adds the personal signature, the warmth and handcrafted feel that makes Mindful Design feel approachable.
🌿 The botanical details are a subtle nod to intentional growth, creativity, and the calm approach behind Mindful Design by Liz.
Rather than relying on one logo for everything, I created a complete logo suite so each version has its own purpose, from my website and proposals to social media, client guides, and branding materials.
This rebrand has reminded me that a logo isn't just about how it looks, it's about how it makes people feel.
I wanted mine to feel welcoming, thoughtful, and memorable, while reflecting the boutique hospitality and service-based businesses I love working with.
✨ Next up in Part 4: How I'm bringing this entire brand to life through my website, stay tuned!
Hope you love it as much as I do and the thought and process that went into it, give me your thoughts below!