10/15/2026
The biggest mistake brands make during renewals? Focusing 100% on unit economics and 0% on operational performance data.
When you negotiate strictly on rate sheets, you're arguing over pennies while losing dollars to inefficiency.
Before your next review, gather data on:
📈 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲: Pick/pack times, receiving speeds, inventory accuracy.
🚀 𝗚𝗿𝗼𝘄𝘁𝗵: Order volume trajectory, SKU expansion, return volume.
📊 𝗙𝗿𝗶𝗰𝘁𝗶𝗼𝗻: System integration bugs, customer support response times.
Hard data turns a standard pricing debate into a business strategy discussion. Sometimes the takeaway is that you need lower rates. But more often than not, it reveals that you don't need a cheaper 3PL—𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘣𝘦𝘵𝘵𝘦𝘳 𝘵𝘦𝘤𝘩𝘯𝘰𝘭𝘰𝘨𝘺 𝘱𝘢𝘳𝘵𝘯𝘦𝘳.
