10/08/2026
Turns out a packet of lettuce seeds makes a pretty good icebreaker.
With this nonprofit outreach campaign, we wanted to practice what we preach. Instead of a flat postcard explaining what we do, we built a dimensional mailer that opens into a pop-up harvest scene, full of warm golds and greens, with real print samples tucked inside and a seed packet that reads "Let us (lettuce) help you grow."
Every piece played a role. The sample appeals showed exactly what each package feels like in hand. The QR card led to appeal ideas and resources. The seeds gave people a reason to smile and keep it on their desk instead of tossing it.
Bold color, creative packaging, and a little humor are some of our favorite ways to make a mail piece worth opening. It’s the kind of experience you can’t replicate online.