eDesign Interactive

08/24/2026

Back in 2023, we redesigned the website for Synack with one clear challenge:

Make cybersecurity feel different.

Not less credible.
Not less sophisticated.
Just less predictable.

In a category full of dark interfaces, anonymous visuals, and high-tech "sameness", Synack wanted to take a different path: more human, more vibrant, and more distinctive, without losing the technical credibility their audience expects.

So we challenged the conventions.

We evolved the brand, introduced a wave system inspired by continuous security testing, designed intricate 3D assets and animations, explored multiple UX and sitemap directions, and created a navigation experience with multiple pathways into Synack’s platform and services.

The web design went on to win 2 Gold Davey Awards and 1 Gold W3 Award in 2023. 🏆🏆🏆

Now, three years later, DesignRush has featured Synack in its article, “14 Best B2B SaaS Website Designs of 2026.”

This recognition is especially meaningful because it reinforces something we believe strongly:

Great web design shouldn't be built to follow the latest trend. It should be built around an idea strong enough to outlive the trend.

DesignRush highlighted the icon-led product walkthroughs, guided demos, and the decision to put Synack's people front and center, including its Red Team researchers.

These design decisions matter.

In complex B2B industries, companies often try to look more credible by becoming more corporate, more abstract, and more anonymous.

Sometimes, the opposite is more powerful.

The people behind the expertise can become the brand's strongest proof point.

Differentiation is not about making a website look “different.”

It's about finding what makes a company genuinely different, and giving that difference a visual and experiential language.

Thank you to Synack for trusting us to push beyond category conventions. And thank you to DesignRush for featuring the project among the best B2B SaaS websites of 2026.

If your company has outgrown its website, or your category is starting to make everyone look the same, we'd love to help you build something with a longer shelf life.

Let's talk.
✉️ [email protected]

➡️ 14 Best B2B SaaS Website Designs of 2026: https://www.designrush.com/best-designs/websites/trends/b2b-saas-website-design

08/20/2026

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐩𝐡𝐚𝐫𝐦𝐚 𝐝𝐢𝐝𝐧’𝐭 𝐡𝐚𝐯𝐞 𝐭𝐨 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐩𝐡𝐚𝐫𝐦𝐚?

We’re incredibly proud to launch IgANime with Vera Therapeutics and Believe Limited, a digital experience for people living with hashtag that takes a very different approach: 𝐦𝐚𝐧𝐠𝐚 𝐦𝐞𝐞𝐭𝐬 𝐦𝐞𝐝𝐢𝐜𝐢𝐧𝐞.

It’s bold. It’s unexpected. And most importantly, it’s human.

The character animator might be the flashy part, but the real magic is everything behind it: researchers who immersed themselves in the IgAN community, designers who built an entire visual world, and writers, illustrators, animators, strategists, and developers who brought the site to life.

No AI shortcuts. Just talented people making something with purpose, empathy, and a lot of imagination.

Huge thanks to Ryan Gielen, Believe, Vera Therapeutics, and the entire team for having the vision to say, “𝐋𝐞𝐭’𝐬 𝐝𝐨 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭.”

Healthcare experiences can inform. They can educate. And sometimes, they can make someone feel a little less alone.

➡️ More about the project: https://edesigninteractive.com/blog/human-centered-healthcare-web-design-case-study
➡️ Create your character at https://iganime.com

08/17/2026

For more than a decade, we’ve had the privilege of partnering with Raritan Valley Community College (RVCC), and we’re thrilled to have helped bring their newest digital experience to life.

We rethought the navigation. Challenged higher ed jargon. Streamlined and reorganized 20,000+ pages of content. All built around a simple idea:
𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗘𝘃𝗲𝗿𝘆𝗼𝗻𝗲.

Great college websites aren’t about institutions.

They’re about people.

Helping prospective students quickly find what they need, see themselves in the possibilities, and take the next step with confidence.

One month after launch, the early results are here: 🚀
• Key actions completed: ⬆️ 𝘂𝗽 𝟯𝟬.𝟳%
• Engaged sessions: ⬆️ 𝘂𝗽 𝟮𝟰.𝟮𝟲%
• Average session duration: ⬆️ 𝘂𝗽 𝟭𝟳.𝟯𝟯%

A website redesign can be a lot more than a facelift. Sometimes, it’s an opportunity to rethink how you connect with the people you’re trying to reach.

Proud of what our teams built together. Take a look.
https://www.raritanval.edu

08/03/2026

Everyone talks about personalization.

Yet very few are willing to make their audience smaller.

This came up in two completely different client conversations recently.

One was about live sport events. The other was about consumer electronics.

Different industries. Same challenge.

The instinct is always the same: create one message that tries to resonate with everyone.

It rarely works.

When you speak to everyone, you rarely connect with anyone.

The real breakthrough isn't collecting more data. It's using the data you already have to tell different stories to different people.

Your product doesn't have to change.

Your messaging does.

The carousel below breaks down what's working. 👇

07/27/2026

Most companies think they have a website problem.
📉 Traffic slows down.
📊 Conversion rates plateau.
💸 Marketing costs increase.
🏃 Competitors seem to be moving faster.

So they redesign the website.
New visuals.
New messaging.
New homepage.

But what if the real problem isn't what visitors see?

What if it's what's missing underneath?

We're entering a new era where digital experiences are no longer judged against other websites.

They're judged against Netflix, Amazon, Spotify, AI assistants, and every intelligent experience people interact with daily.

The companies pulling ahead aren't necessarily spending more on marketing.

They're building digital systems that learn, adapt, personalize, and improve over time. 📈🤖

That's a very different conversation than a website redesign.

In our latest article, we explore why digital infrastructure, not aesthetics alone, is becoming the defining competitive advantage in the AI era, and why many organizations may be asking the wrong question when evaluating their digital presence.

One question worth considering:

Is your website getting smarter every month?

Or is it delivering the same experience today that it delivered a year ago?

Is your website keeping up with the AI era? Discover why digital infrastructure, personalization, AI-driven optimization, and connected systems are essential for higher conversions, stronger customer experiences, and sustainable business growth.

07/15/2026

One of the most powerful ways to build engaging web experiences is through personalization.

When visitors can create something that feels uniquely theirs, they’re no longer just browsing your website.

They’re participating in it. ❤️

Great experiences invite people to play, explore, create, and share.

They turn a simple interaction into a memory and give audiences a reason to come back.

Whether it’s a custom creation, an interactive journey, or a playful moment of discovery, personalization can help transform your digital space from a collection of pages into an experience people remember.

The most memorable websites don’t just inform visitors.

They give them something to be part of.

We’ve loved working with Wimpy Kid for many years, helping evolve their digital home into a fun, animated, and memorable destination for fans.

From redesigns to ongoing enhancements, the goal has always been the same: create a website that feels as engaging as the world it represents.

07/09/2026

What happens when exceptional design meets smarter, more human marketing?

That’s the next chapter we’re building at eDesign.

We’re excited to welcome Stacey Warren as our new Head of Marketing Services.

With deep expertise in SEO and digital strategy, Stacey brings a unique perspective on transforming a great website into a true growth engine.

Her belief is one we strongly share: great marketing starts with understanding people, building trust, and creating digital experiences that truly connect.

As AI reshapes how businesses are discovered, the brands that stand out will be those that combine technology with human insight, strategic thinking, and a clear understanding of their audience.

We’re thrilled to have Stacey leading this next evolution of marketing services and helping our clients unlock even more value from their digital investments.

Discover Stacey’s journey, her vision for digital growth, and why human strategy matters more than ever:
👉 https://edesigninteractive.com/blog/stacey-warren-edesign-marketing-services-ai-seo

Welcome to the team, Stacey! We’re excited to have you on board. 🚀

06/29/2026

𝐖𝐡𝐚𝐭 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐢𝐬 𝐛𝐞𝐢𝐧𝐠 𝐦𝐢𝐬𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐨𝐨𝐝 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐲𝐨𝐧𝐞 𝐞𝐯𝐞𝐧 𝐜𝐥𝐢𝐜𝐤𝐬 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞?

This was the challenge facing a 50+ year-old dairy brand.

Green Valley Lactose Free came to us with a frustrating problem.

Shoppers saw “𝘭𝘢𝘤𝘵𝘰𝘴𝘦 𝘧𝘳𝘦𝘦” on the label and assumed 𝘱𝘭𝘢𝘯𝘵-𝘣𝘢𝘴𝘦𝘥.

And just like that, they walked past real organic milk from pasture-raised cows in Sonoma County.

So we started asking a different question:

What if the website wasn’t there to sell but to correct a misconception?

That shift changed everything.

Instead of optimizing for conversion right away, we focused on category education:
🐮 How do you signal “real dairy” in under 3 seconds?
🐄 What should be visually obvious before a single word is read?
🎯 How can design explain better than copy ever could?

The interesting part? The answer had less to do with adding more and more to do with removing noise and assumptions.

We’ve broken down the full thinking behind this project here:
👉 https://www.linkedin.com/pulse/how-we-helped-green-valley-fix-even-dairy-problem-website-mazza-haise

Explore the site:
👉 https://greenvalleylactosefree.com

❤️ Built by eDesign.

06/18/2026

Our team joined the Edenred relay run, bringing the same energy we bring to every project: collaboration, commitment, and a healthy dose of competitive spirit. 🏃‍♂️🏃‍♀️

We love opportunities that bring people together, especially when they're for a great cause. ❤️

Proud of our team for showing up, supporting each other, and proving that teamwork goes beyond the office.

06/16/2026

We are proud to be named Hisense's new Data and Personalization Agency of Record.

Our mission is to help Hisense build a brand that lives and breathes. This is what we call a Living Brand Experience built for the Audience of One, where every customer interaction feels personal, relevant, and earned.

The first step is understanding their data and technology landscape. What they have, what they are collecting, and how to put it to work in a safe and responsible way. The goal is simple. Use data to support their customers better.

This is the beginning of something big. 🚀