Element Six Creative Group

We believe that effective branding is not accomplished through aesthetics alone. It starts with insight, analysis, and expertise—leads to methodically formulated solutions—then produces specific audience reactions.

1) Situational analysis: research and evaluate the competition, target audience, industry trends, gaps and opportunities.

2) Brand synthesis: determine intellectual and emotional esse

nce through brand positioning and personality development.

3) Brand formula: distill findings into a blueprint, ensuring the solutions are grounded in strategy.

4) Creative exploration: explore and develop campaigns, branding elements and visual style.

5) Branding guidelines: define the rules for a brand’s visual and written tone to ensure consistency through all communications.

6) Tactical application: direct advertising and promotional tactics through print, digital and other engagement channels.