10/02/2026
Law firms can now advertise inside ChatGPT.
As of September 2026, firms can run sponsored ads in ChatGPT, but only in states where their attorneys are licensed. Before you jump in, here's what to know:
Minimum spend is about $750/month ($25/day per campaign)
No keywords. Ads match the topic of the conversation
Bar advertising rules still apply, and OpenAI's approval isn't bar compliance
Some practice areas are a great fit right now; others should wait
We break down costs, setup, targeting, and which practice areas should test first:
Explore ChatGPT ads for law firms, including costs, licensing rules, practice area fit, and how Accel can help your law firm thrive.