06/30/2026
How 32 Fire Trucks Generated 700K+ Impressions 🚒💨
What do you get when you mix competitive spirit with a bulletproof digital strategy? A campaign that turns community pride into measurable digital momentum.
Through our ongoing partnership with Golden State Fire, MHD drove the digital strategy, content rollout, voting promotion, and engagement behind the 2026 Fire Truck Face-Off. The results speak for themselves:
📈 702,117 Total Impressions
🎥 161,779 Video Views
💬 40,743 Engagements
🗳️ 47,000+ Community Votes
👥 32 Participating Departments
📺 Local Media coverage
With a 4.10% engagement rate (nearly 4x the industry average!) the campaign didn’t just reach people. It gave them a reason to participate, share, and rally behind their local fire department.
Congratulations to the Alameda Fire Department for taking home the trophy, which resulted in a $1,500 donation to the Alameda Food Bank! 🏆🍎