09/20/2026
https://m.facebook.com/story.php?story_fbid=1014790684942946&id=100092360707556
Millennial Views on Direct Mail
High Engagement: 85% of Millennials sort through and check their physical mail to avoid missing useful information.
Personal Connection: 61% feel that advertisements in the physical mail are more personal than digital ads.
Action-Oriented: 57% to 61% have made a purchase or taken action on a direct mail offer within a six-month period.
Preference for Tangible Deals: 69% like receiving restaurant coupons, and 65% appreciate retail coupons in their mailbox.
Gen X Views on Direct Mail
Daily Habits: 86% of Gen X bring in their physical mail every day.
Reading Habits: 68% regularly read or scan the promotional mail and ads they receive.
Practical Use: 68% actively use coupons found inside their physical mail.
Disappointment if Stopped: 45% say they would be very or somewhat disappointed if they stopped receiving physical mail altogether.
