Capsule Capsule :: an Experience Design Firm. Design is a way of thinking about an object, a conversation or Capsule has refused to adopt a descriptor since 1999.

We've worked indoors and outdoors. We've strategized for billion dollar industries and nonprofits. Conducted research for brands both big and small. We've given new faces to startups and facelifts to businesses over a century old. We've named everything from apples to office chairs. Rebranded schools and orchestras. Crafted experiences for grocery stores and Super Bowls. Our refusal to limit our w

ork to one specific industry, combined with the satisfaction we find from poking problems that others won't touch with ten foot poles, has earned us quite the rolodex of partners over the last 20 years. So if you asked us to describe Capsule in a word, we guess our word would be “We can’t.”

Clients we’ve grown with include Patagonia, Thrivent Financial, Mattel, SmartWool, Minnesota Orchestra, Medtronic, Cargill, Target, 3M, Red Wing Shoes, The Honest Company, Yakima, Herman Miller, Caribou Coffee and Sanford Health.

Our Managing Director, Surya Sukumar, went to the Fancy Foods Summer Show in NYC looking for lunch and left with a thesi...
07/14/2026

Our Managing Director, Surya Sukumar, went to the Fancy Foods Summer Show in NYC looking for lunch and left with a thesis. Swipe through for the highlights, her full, witty take is linked in bio.

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Great design doesn’t just look good—it teaches, inspires, and sticks with you.Part of Capsule’s work for Integrow, and i...
04/16/2026

Great design doesn’t just look good—it teaches, inspires, and sticks with you.

Part of Capsule’s work for Integrow, and its four sub-brands, was to reimagine a full ecosystem of physical touchpoints: from activity books and kit boxes packed with learning resources, to premium card decks and task cards built for hands-on engagement, all the way down to corporate stationery.

Every piece aligned with Integrow’s new brand positioning: making a real difference for educators, students, and staff alike.

Visit our website to experience the full sum of our partnership with Integrow in our latest case study—link in bio.

Our latest case study features the rebrand of Minnesota Recovery Connection—the state’s first recovery community organiz...
01/15/2026

Our latest case study features the rebrand of Minnesota Recovery Connection—the state’s first recovery community organization.

As MRC’s reach and impact expanded, we partnered with their team to bring greater clarity to how they show up through a refreshed visual identity and messaging system rooted in peer-to-peer support, public education, and advocacy. The work balances structure with humanity, creating a brand system designed to feel inviting, hopeful, and consistent across touch points.

Now live across a new website, updated collateral, and communications, the identity honors MRC’s roots while supporting what comes next.

See the full case study at the link in our bio!

Select Zero Proof by Curaleaf is a hemp-derived THC seltzer designed for sessionable doses, great flavor, and an easygoi...
12/18/2025

Select Zero Proof by Curaleaf is a hemp-derived THC seltzer designed for sessionable doses, great flavor, and an easygoing vibe.

Capsule partnered with Curaleaf to create a clean, approachable visual identity — from mark and icon systems to packaging — that helps each flavor shine while staying simple and intuitive.

See the full case study at the link in our bio.

Address

1220 Marshall Street Northeast
Minneapolis, MN
55413

Opening Hours

Monday 8:30am - 6pm
Tuesday 8:30am - 6pm
Wednesday 8:30am - 6pm
Thursday 8:30am - 6pm
Friday 8:30am - 6pm

Telephone

+16123414525

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