SCHERMER

10/07/2026

We’re one week out from hosting the Twin Cities B2B Marketing Breakfast at SCHERMER HQ!️

What to expect:
☕ 8:30 AM: Coffee + pastries + networking
💬 9:00 AM: Roundtable conversations about the B2B marketing topics and challenges on your mind
👋 10:00 AM: Wrap-up

No presentations. No pitches. Just an opportunity to compare notes and learn from peers in the industry.

Save your seat: https://lnkd.in/gryjygNz

10/07/2026

The BrandLab Ignite gala last Thursday was a great evening of connecting with old and new friends, and helping less advantaged kids see a future in the advertising/marketing field. More than $25,000 was raised to support The BrandLab’s Summer Mondays program! Proud to sponsor this event again!

Fun time with (L-R) Chris Schermer, Maggie Goeke, Avery Wetzstein, our client, SPS Commerce CMO Maria Pergolino & Leslie Nagel, CPA.

09/23/2026

Messaging feeling a little stale? Sales telling a different story? Competitors starting to sound suspiciously similar? The problem might not be your messaging at all.

See why it may be time to revisit your positioning in our latest POV: https://www.schermer.co/positioning-solutions-blog/?utm_source=Facebook&utm_medium=OrganicSocial&utm_campaign=Evergreen&utm_content=PositioningSolutionsBlog

09/10/2026

A few Minnesota State Fair favorites made their way to our happy hour last week. 🌽🍿 The most controversial item on the menu? Pickle b**r. We have opinions. What’s yours?

09/01/2026

We helped Pearson uncover a huge growth opportunity by making the market see them in a whole new way.

Pearson was known for testing and certification. But buyer research showed a bigger opportunity in skilling—and what Pearson needed to do to compete for it.

We helped reshape the offering around what buyers actually needed, sharpen its market position, and launch a new global partner program—setting the stage for millions in annual revenue. See how we did it here → https://www.schermer.co/work/pearson/?utm_source=Facebook&utm_medium=OrganicSocial&utm_campaign=Evergreen&utm_content=CaseStudy

08/27/2026

We helped Red Wing for Business keep the growth arrow trending up—year after year.

Since 2018, our work has evolved across strategy, content, creative and demand generation—continually adapting to what buyers need, what the market is doing and where the business needs to go next.

The result is a demand engine that’s built for sustained growth. See how we did it here → https://www.schermer.co/work/redwingforbusiness/?utm_source=Facebook&utm_medium=OrganicSocial&utm_campaign=Evergreen&utm_content=CaseStudy

08/25/2026

The best demand generation strategies are built to adapt.

Markets evolve. Budgets shift. Priorities change. The strongest programs adjust to stay relevant through it all.

Explore five key takeaways from our MIMA - Minnesota Interactive Marketing Association panel, featuring insights from Drew Shaman, Christina Willis, Matt Mudra, and Chris Schermer, on how buyer relevance helps demand generation thrive in an ever-changing market: https://www.schermer.co/dynamic-demand-5-lessons/?utm_source=Facebook&utm_medium=OrganicSocial&utm_campaign=Evergreen&utm_content=MIMABlog-1

08/19/2026

Sometimes the best ideas come with a little ice cream.🍦

08/13/2026

The best messaging starts before you write a word.

It comes from understanding what buyers value, how they make decisions, and what makes your organization meaningfully different.

Read our latest blog on why strong messaging is the outcome of strong positioning.

Many go-to-market challenges aren't messaging problems — they're positioning problems. Learn how a buyer-first approach can help your organization create relevant campaigns that turn leads into sales.

08/12/2026

New positioning creates new conversations – and new customers – as evidenced by Best Buy Ads nearly doubling their customer base in 2025.

Thanks to Best Buy's Chief Media & Ads Officer Lisa Valentino for sharing her perspective on the work and four-year partnership.

See the work behind the results → https://www.schermer.co/work/best-buy-ads/?utm_source=Facebook&utm_medium=OrganicSocial&utm_campaign=Evergreen&utm_content=CaseStudy