Meet LUCY™: Your Cognitive Marketing Companion—POWERED BY IBM’S WATSON
Understanding audiences, segmentation, and media planning are her specialties, and she’s ready to tackle them with mountains of industry data, and your proprietary information at her fingertips – because she’s just another (super smart) member of your team. With more information available than ever before, not to mention more p
latforms to place your messages, you can’t rely on the same old ways to weigh data and make marketing decisions – and that’s where Lucy™ steps in. So why assign a whole team of experts to do your research, segmentation and planning, when you can have Lucy™ do it? RESEARCH
Lucy™ digs through mountains of unstructured content with lightning speed, accelerating breakthroughs by making connections and drawing relationships between different sources of information. SEGMENTATION
Lucy™ combines the best of manual research and automated tools, developing segments from research that's based on insights through cognitive entity extraction – a completely new concept that leads to deeper insights and new discoveries. PLANNING
Lucy™ analyzes social, research and YOUR data to find the right channel to deliver your message. She'll recommend the right channel, whether traditional or digital, and she'll use various analytical and visual approaches to help you explore the pros and cons of each alternative.
