Catch-22 Creative

08/26/2026

We’re thrilled to announce Emily Coplai’s promotion to Vice President – Creative. Throughout her 14 years at C-22, Emily has played a key role in shaping the agency’s work, strengthening relationships and helping bring strategic ideas to life. From directing on-set to brainstorming on-site, Emily’s creativity knows no bounds.

In this new role, Emily will build on the leadership, relationships and expertise she’s brought to C-22 throughout her career to shape creative and business strategies that move our clients and company forward. Hear what Emily has to say about this exciting new role:

"I often joke that in business, something is always changing. And especially now, industries are evolving quickly. I'm excited to take on this new role and play a bigger part in how C-22 evolves with it. I’m looking forward to helping shape the strategies, creative and the services we deliver to our clients and finding new ways to help them succeed.”

08/13/2026

Some projects take more time, more collaboration and more persistence to get across the finish line. That’s when great partnerships matter most.

We’re grateful for clients who trust us with the challenging projects—and even more grateful when they take the time to share their experience. Hear what one of C-22’s long-term clients had to say following the development of a new interactive online training course.

08/10/2026

The strongest outcomes for sales and marketing begin with early internal alignment. When R&D, engineering, marketing and sales come together from the start, teams can move forward with a shared goal throughout the whole product lifecycle.

Creative Director and Agency Partner Emily Coplai shares her perspective on the importance of aligning teams and how this can help brands garner more leads and ultimately more sales.

Marketing creates the momentum. Sales converts it into outcomes. See how the two can work together to create synergy.

08/05/2026

✅ Headphones in
✅ Sound on
✅ Creativity activated
Every idea starts somewhere. For us, inspiration sometimes begins with what’s on our playlist. See what albums, podcasts and audiobooks are powering big ideas and keeping us inspired while we work.

07/29/2026

Not all projects are black-and-white...but when it comes to installation instructions, it kind of is. Our clients know that proper installation is critical to their products' performance and long-term success. Our team helps transform complex engineering notes, technical diagrams and even verbal explanations into clear, easy-to-follow installation instructions. Each combines concise copy and intuitive illustrations to simplify every step, helping installers work accurately and with confidence.

Whether we're developing a national campaign or black-and-white installation instructions, our standard is the same: create work that's clear, purposeful and strategically executed.

See a few examples of our work.

07/14/2026

At C-22, we take the time to develop a deep understanding of our clients' businesses, products and services so every strategy, message and campaign is rooted in insight. Whether we’re supporting a brand every day or filling in the gaps when needed, our team delivers scalable support as your strategic partner in all things marketing. From full product launches to a single digital ad, we execute on time, on budget, whenever you need it.

See how working with our team can strengthen yours, freeing up time for your biggest priorities: bit.ly/4poGX2L

06/30/2026

Product launch experience? We’ve got it in bulk. See how our recent product launch for Trade Fixtures helped their team build excitement, leads and sales for the new Bulk-in-a-Box Kits.

See the full spread of materials and learn how they helped make this product launch a success: https://bit.ly/4p4oU1K

06/23/2026

Pride is more than a celebration; it's about support, action, visibility and impact. It's about uplifting the LGBTQ+ community, celebrating love and advocating for every person's right to exist authentically.

One way to show that support is by shopping at LGBTQ+ owned businesses. Each member of our team chose a business, brand or individual to highlight this month. Here are the ones that left us feeling inspired (and hopefully, leave you feeling inspired too).

06/16/2026

When creating a corporate explainer video, who better to tell the story than a happy customer? The C-22 team captured the success story of one recent retailer’s experience using Big Red Rooster Flow’s multi-site project management services through a combination of footage, on-screen graphics and text. See how the video came to life below.

04/22/2026

Happy Earth Day! The C-22 team celebrates sustainability all year long by keeping our adopted portion of the Kinnickinnic River clean, enjoyable and safe. And we’ve been doing so for 3 years (though this was our first year being supervised by a downtown MKE turkey).

This Saturday, thousands of volunteers will clean up 100,000+ pounds of trash from parks and paths along our rivers as part of the 31st Annual Milwaukee Riverkeeper Spring Cleanup. Get in on the clean & green fun! Find a cleanup near you: http://milwaukeeriverkeeper.org/event/spring-cleanup/