03/31/2026
Amy Osmond Cook, Ph.D. and the Fullcast team are asking the smart questions.
Talbot West CEO joined Dr. Cook on the GTM Podcast to discuss AI snake oil, hype, misinformation, and how to actually get value from AI.
I’ve linked the episode below. It’s only ~15 min and Amy makes a very entertaining host. Some tidbits below.
* Beware magical thinking and avoid vendors that indulge in it. (Example: “AI will automate your [insert process].”
* Ask “What specific technology do we mean when we reference AI in this context?”
* Ask “What are the specific capabilities and limitations of this specific technology, and how do they apply to my use case?”
* Ask “What are the risks of applying this technology to this use case, and what is your plan to mitigate them?”
* Ask “Can you clearly model ROI for this technology applied to this use case, while surfacing and defending all the assumptions in your model?”
* Ask “What are the precursors, dependencies, and adjacencies that your proposed solution would rely on in order for my company to realize the ROI in your model, and do you have a plan that ensures they’re aligned?”
* If a vendor doesn’t have clear answers, they’re probably selling snake oil.
Thank you, Dr. Cook, for having Jacob on the show!