09/01/2026
Apple just confirmed it: September 9.
For most people, it's a new iPhone. For anyone in the electronics business, it's something els,e entirely a reset of the entire price ladder.
Every launch cycle, the same chain reaction plays out: Apple cuts prior-gen prices by around $100, discontinues older references, retail drops 10โ15% within a month, and trade-in values fall 12โ18% in a single week.
Swipe through ๐, and when you're ready, let's build your launch-season plan together.