Prisma Campaigns

04/23/2026

Discover the biggest themes from The Financial Brand Forum 2026 in our most recent event recap.

Explore key insights from The Financial Brand Forum 2026, highlighting onboarding, AI ex*****on, personalization, and evolving customer expectations in financial marketing.

04/09/2026

Learn how Credit Union of Colorado achieved a 29% lift in account conversions and $1.25M in new deposits by replacing the one-size-fits-all approach with data-driven, proactive offers.

Read our latest blog to see how personalized digital journeys can transform your member relationships! 🚀

https://hubs.la/Q04b9gj80

Discover how Credit Union of Colorado enhanced member engagement and increased deposits by leveraging data-driven proactive offers

04/02/2026

Learnings from the 2026 Marketing, PR & Development Council Conference
Explore key insights from the conference, focusing on strategies to engage younger audiences and leverage data.

Explore key insights from the 2026 Marketing, PR & Development Council Conference, focusing on strategies to engage younger audiences and leverage data.

03/26/2026

Discover how Securityplus FCU leveraged marketing automation to drive $42M in loan balances, transform engagement, and overcome modern marketing challenges.

Discover how Securityplus FCU leveraged marketing automation to drive $42M in loan balances, transform engagement, and overcome modern marketing challenges.

03/17/2026

🚀 Discover how Securityplus Federal Credit Union transformed their lending strategy using targeted email automation. By partnering with Prisma Campaigns, they reached over 31,000 members with personalized journeys.

The Results:
* $10.85M in new auto loan balances generated in under three months.
* $31.37M in additional non-auto products indirectly influenced by the campaign.

Special thanks to Daniel Passariello for his collaboration and leadership throughout this initiative.

🔗 Read the full case study here to learn how to scale your outreach.

Case study: Securityplus FCU boosted loan funding by implementing personalized targeted email automation.

03/12/2026

One thing GAC 2026 made clear: the strength of the credit union movement lies in its people, its mission, and its ability to adapt and evolve.

Last week, we had the opportunity to reconnect with clients, partners, and leaders from across the credit union industry. Many of those conversations focused on leadership, innovation, and the future of member engagement.

We captured some of the key themes and insights from the event in our latest recap.

Read the full article here: https://hubs.la/Q046wQ9x0

02/19/2026

Marketing teams at financial institutions don’t struggle with strategy. They struggle with ex*****on. Campaigns overlap. Messages compete across channels.

Even strong lifecycle strategies break down in practice.

In our latest blog post, we explore how financial institutions can operationalize lifecycle marketing without rebuilding their entire stack and turn strategy into coordinated, repeatable ex*****on.

👉 Read the article: https://hubs.la/Q041SJj10

02/05/2026

Financial institutions don’t struggle with data.
They struggle to turn it into meaningful, coordinated engagement.

In our latest blog post, we explore how credit unions and community banks can use data-driven segmentation and personalization to move beyond isolated campaigns and support relationships across the full lifecycle.

👉 Read the full article: https://hubs.la/Q041Ft7X0

Lifecycle-based segmentation and personalization can transform financial institution marketing by aligning communication with relationship context.

01/22/2026

Most credit union marketing teams don’t struggle with ideas; they struggle with structure.
When marketing is built around disconnected campaigns, engagement becomes harder to sustain.
We just published a new article on how lifecycle marketing helps financial institutions move beyond one-off campaigns.

https://hubs.la/Q03_MzLS0

01/08/2026

For credit unions, marketing automation isn’t about sending more messages. It’s about earning trust over time.
Members expect relevance, timing, and consistency across every interaction. That requires more than isolated campaigns or disconnected tools.
We just published a new article on what marketing automation really looks like for credit unions today, and how marketing teams can move toward more intentional, lifecycle-driven engagement.

👉 Read the article: https://hubs.ly/Q03-1KWG0

Marketing automation for financial institutions needs a different approach. Learn how to build more relevant, lifecycle-driven engagement without complexity

12/18/2025

Credit unions are placing a stronger focus on how they communicate with members, and personalization continues to be a key priority.
We’re excited to share that five credit unions have selected Prisma Campaigns to support more relevant, timely, and consistent digital engagement across their member journeys.
This announcement reflects a broader shift we’re seeing across the credit union industry. Teams are investing in technology that helps marketing deliver clarity, relevance, and value at every stage of the member relationship.

Five credit unions adopt Prisma Campaigns to enhance personalized digital member communication and improve engagement through advanced marketing automation

12/04/2025

🚀 As we approach 2026, credit unions are redefining member engagement in a digital-first world! 🌐 With rising expectations for personalization and seamless experiences, the key to growth lies in crafting connected journeys that resonate with members.

Let’s embrace innovation together and create meaningful member experiences! 🤝

https://hubs.la/Q03WR7cj0

Credit unions must prioritize member-centered experiences by integrating data, automation, and personalization for a seamless omnichannel journey in 2026.