09/11/2026
Customers aren't asking retailers to know less about them. Rather, they're asking retailers to make knowing them worthwhile.
That's one of our biggest takeaways from this new ThoughtSpot research, with a foreword by retail technology analyst Miya Knights.
https://www.thoughtspot.com/blog/retail-ai-trust-report?utm_source=linkedin&utm_medium=social&utm_content=blog&utm_campaign=701tv00000vsbdmyas
The study found that 74% of consumers believe retailers collect too much personal data, yet the research also points to an important distinction between personalization that feels helpful and personalization that feels intrusive.
For specialty retailers, that's an important insight to consider. Customer data can create real value when it helps a retailer understand purchase history, provide better service, make shopping more relevant, and build stronger relationships over time.
Technology should help retailers know their customers better without losing the human connection that made those relationships valuable in the first place. As Miya states, this isn't a rejection of technology. It's a negotiation over terms.
A fascinating study for anyone thinking about the future of retail.
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Consumers want retail AI that is accurate, transparent, and trustworthy. Discover insights from ThoughtSpot and YouGov's survey of 4,833 US and UK adults.