10/29/2020
Every businesses’s needs are different, but for the most part, these are the 4 phases of logo design I like to follow ⬇️⬇️⬇️
Phase 1: Creative Direction
This research phase is crucial to the success of the project. It will solidify your vision, personality, and philosophy, and will set up a strong foundation for a well-informed design.
Phase 2: Design Exploration & Development
Most time is spent in this phase -ideating and iterating until I have 2-5 solid concepts to present.
Phase 3: Color & Typography
Once we’ve decided on a direction, you’ll receive a few options for color palettes and font styles.
Phase 4: Implementation & Delivery
At this point, we’ll create any additional items requested at the start (apart from the logo). This may include business cards, letterhead, support graphics or any other brand applications needed.