09/05/2026
South Florida’s hotel market continues to outperform the broader state, reinforcing the region’s appeal for both leisure and business travelers. Palm Beach County recorded Florida’s highest average daily rate at $270.40, while Miami reached $242.99—an increase of 12.3% year over year.
For luxury and boutique properties, success in this market requires more than a broad, statewide marketing approach. South Florida’s demand is shaped by international travel, major events, and a dynamic local culture.
At WMX, we help hospitality brands understand these hyper-local market dynamics, reach the right travelers, and build strategies that increase visibility, maximize asset value, and drive measurable results.