Motiva

03/20/2018

The next gen agency: boosted by and

03/01/2018

"Together, human and machine are powerful collaborators. One of the biggest disruptions to marketing over the next several years will be learning how to manage those collaborations to their fullest potential." via

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to s...

02/24/2018

Useful: How To Approach New AI-Based Marketing Technologies - 6 Questions To Ask via

How should marketing leaders approach/embrace new tech in their companies? How do they avoid succumbing to the "Shiny New Toy Syndrome" that puts tech before customers and leads to waste? Here are six lines of questioning leaders can use to systematically approach new tech investments in marketing.

02/23/2018

Looking over the latest and 2018 survey of 13k marketers, and the increasingly important role AI is set to play across . Going to be fun!

02/23/2018

This just in: AI products are hard to build! And expensive, too!

While tacking the term “AI” onto a press release can generate buzz, building actual AI products is a big undertaking for most companies.

02/22/2018

Impact in life sciences: messaging and support that adapts to patient needs http://crwd.fr/2oloYw8 via

For some, the term machine learning may conjure up images of virtual assistants or automated tools.

02/22/2018

Consumers continue to demand more personalized experiences, and companies aren't delivering. Not sure FB is your best bet, either

Opinion: Consumers continue to demand more personalized experiences.

02/21/2018

AI-Powered Marketing Is Here: What You Need to Know (just quit calling it "cognitive") http://crwd.fr/2BHyNMT via

AI offers customers better experiences and makes marketers' lives easier - and it can be simple to start. Here are some considerations for using AI in your marketing efforts.

02/21/2018

These startups (ahem...) are using AI to optimize marketing for you. http://crwd.fr/2EEgua1 via

Is it possible for AI to do intuitive things better than humans can, such as marketing messaging?

02/16/2018

The history of human-machine collaboration suggests that AI will evolve into a "cognitive partner" to humankind rather than as all-powerful, all-knowing, labour replacing robots.

02/16/2018

Artificial Intelligence for Messaging Experience Optimization — Part 2

In this series, we’re discussing ways in which artificial intelligence (AI) can transform marketing automation, allowing us to remove the guesswork,

02/14/2018

Using ALL that customer data to personalize messaging with from our own

In this series, we’re discussing ways in which artificial intelligence (AI) can transform marketing automation, allowing us to remove the guesswork,