Fanplayr Inc.

07/25/2023

Our latest case study featuring Venchi, the renowned Italian chocolate brand, is now live! 🍫📈

Discover how Venchi successfully improved their user experience with on-site targeting strategies to drive conversions among the website's low-converting audience.

Check out the full case study below!

Discover the impressive results of Fanplayr's on-site targeting actions on the Venchi US domain. With a notable 10% increase in %CR and a 5% boost in Net Revenue for the Target Group, the implemented strategies showed significant success.

07/18/2023

Ready to leverage the game-changing potential of a Customer Data Platform like Fanplayr 360?

Discover our latest article on the blog and revolutionize the way you understand, engage, and convert your customers.
In this captivating read, you'll learn how to:

1️⃣ Unleash the Power of Customer Data
2️⃣ Create Hyper-personalized Experiences like Never Before
3️⃣ Seamlessly Optimize Marketing Efforts
4️⃣ Ensure Compliance and Data Security

Don't miss out on this opportunity to revolutionize your marketing strategy.
🔗 Click the link below to unlock the full article!

Learn how a Customer Data Platform can drive remarkable results by enabling highly customized marketing campaigns and tailored experiences, leading to enhanced customer engagement and satisfaction.

06/14/2023

Apple has recently unveiled a new feature in their latest iOS 17 update that introduces enhanced link tracking protection, which detects user-identifiable tracking parameters in link URLs, and automatically removes them.

This development empowers users with greater control over their online tracking preferences, putting privacy front and center.

While this is undoubtedly a positive step for user privacy, it presents a new challenge for advertisers and marketers: tracking user interactions and gaining detailed insights may become more difficult. As a partial mitigation, Apple is enabling an alternative way to measure campaign success, with Private Click Measurement ad attribution which allows to track ad campaign conversion metrics, but does not reveal individual user activity.

To dive deeper into the implications of iOS 17's link tracking protection, we recommend reading the insightful article below!

iOS 17 and macOS Sonoma include even more privacy-preserving features while browsing the web. Link Tracking Protection is a new...

06/12/2023

Join us for our First Fanplayr Event in Spain! 🎉

🗓️ Date: June 27th
📍 Location: Madrid, Spain

Are you ready to unlock the full potential of your customer data? Join us on Tuesday, June 27th, in Madrid for our exclusive event "Leverage the power of your customer data: Lunch & Learn with Fanplayr." This session is designed to showcase the immense value of leveraging customer data to deliver personalized experiences and drive business growth.

We will also unveil our new and highly anticipated Customer Data Platform, Fanplayr 360. You'll have the opportunity to discover how this powerful tool can help you gain deep insights into your customers' behaviors, preferences, and purchasing patterns, enabling you to create targeted marketing strategies and boost customer engagement.

We believe that personalized experiences are the key to building strong customer relationships and maximizing revenue opportunities. That's why our event will focus on practical strategies and real-world success stories from industry experts who have harnessed the power of customer data to achieve remarkable results.

Don't miss out on this incredible opportunity to connect with industry professionals, leaders, and the Fanplayr team!

If you're in Madrid and would like to attend this exclusive event, simply send us a message expressing your interest. Spaces are limited, so make sure to secure your spot early!

06/05/2023

Really happy to share this interview with Walter Rapino, Country Manager Italy Fanplayr Inc., explaining to Inside Marketing why brands have to invest now in behavioral data.

Watch the video!

04/05/2023

Are you looking to improve your website's conversion rate?

Check out It Works Media Ltd's blog post on expert tips for starting a CRO project, featuring our VP EMEA, Andy McNab.
Don't miss out on some great advice on how to increase the number of leads generated through your website!

We are excited to share the next part in our series of asking experts to provide their tips on optimising your conversion rate.

03/06/2023

Curious about why Fanplayr decided to build its own customer data platform? Let's dive in and find out! 🤔

At Fanplayr, we've always been passionate about helping businesses better understand and engage with their customers. And one of the biggest challenges we've seen is the fragmentation of customer data across multiple platforms and systems. That's why we decided to develop our own CDP, Fanplayr 360!

With Fanplayr's extensive experience in on-site journey optimization, it was a natural extension to create a CDP that leveraged this expertise and extended it to all interactions a business has with its users. Fanplayr 360 is a powerful tool that unifies all your customer data into one centralized platform, giving you a comprehensive view of each customer's behavior, preferences, and interactions with your business, both on and off your site.

In short, Fanplayr 360 is the key to unlocking the full potential of your customer data, wherever it may be. If you're ready to take your marketing to the next level, we'd love to show you how Fanplayr 360 can help! 💪
Contact us if you'd like to get a free demo of our cdp: https://360.fanplayr.com/

02/23/2023

Want to know how you can boost your conversion rate and value per customer using real-time personalization?

Come to@Smart Retail Tech Expo and attend the speech of our marketing veteran Andy McNabb!
He will present different real case studies that show how brands can provide tailor-made customer-centric experiences that increase engagement performances relying entirely on first-party behavioral data.

02/16/2023

Data-driven decision-making can be an essential strategy that pushes business growth, especially when you deal with marketing decisions.

But what if there are too many data sources to refer to? Things can get more complicated.

A CDP can simplify this process which is exactly what Fanplayr 360 does: provide a unified source of truth by collecting, integrating, and managing all customer data from various touchpoints and sources into a comprehensive view of each customer.

Knowing your customer behavior allows you to increase your revenues and customer loyalty by creating targeted campaigns on specific needs.

Don't wait too long, contact us for a demo!

02/11/2023

In a world where drives decisions, it's critical to have the right tools and insights to help you understand customer behavior.

That's why we've launched Fanplayr 360, our : to give you the information you need.

Want to learn more?

Check out this article featuring an interview with our Country Manager Italy Rapino and with our Global Head of Customer Success team Bucci on why our CDP is a game-changer for and analytics teams.

Click below to read it now!

La realtà inaugura il 2023 con un'importante novità e con tanti nuovi clienti. Il Country Manager Italy Walter Rapino: «Registriamo segnali incoraggianti e interesse rispetto alla nostra offerta». Previsti a breve nuovi ingressi nel team

02/02/2023

La nuova soluzione è progettata per essere destinata alle aziende di medie e grandi dimensioni che desiderano aumentare l'acquisizione di nuovi clienti, il loro "customer lifetime value" e la loro fidelizzazione, migliorando al contempo la customer experience

10/10/2022

This Wednesday 12th of October, our Country Manager Walter Rapino will attend the annual Engage Conference - People and Strategies, live from Palazzo Mezzanotte in Milan.
Walter will be one of the speakers during the roundtable "Artificial Intelligence: will it play a dominant role in the future of communication?" at 3:40 PM!

Don't miss it! Register here: https://bit.ly/3ChyO7Y