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10/14/2026

With the midterms coming up in November, nearly four in ten shoppers (39%) plan to make a bigger effort to match their spending with their political beliefs.

Many will also pay more for it. In our new survey with Goods Unite Us, 64% of shoppers said they'd pay more for a product from a company that shares their political beliefs. Read the full results:

Together with Goods Unite Us, we surveyed 1,115 U.S. shoppers to find out how a company’s politics shapes where they spend their money ahead of the 2026 midterms.

10/06/2026

We surveyed over 1,000 consumers about how they use AI to shop and how much they trust it.

Here are some of the most interesting findings:
• 76% used AI to help them shop in the past year.
• Only 11% completely trust what it recommends.
• One in three has regretted a purchase AI recommended, most often electronics.
• Scams are shoppers' biggest concern about AI recommendations.

One in three shoppers has regretted a purchase AI recommended, yet half expect to use it even more over the next year. Shoppers are leaning into AI, but needing to double-check it.

Check out the full survey results:

Shoppers are using AI to help them buy, even while they doubt what it tells them. We surveyed 1,181 U.S. consumers to understand that gap between how much people trust AI and how much they're already relying on it.

07/16/2026

Did you know that the FTC logged over 14,000 vacation and travel fraud reports last summer? The losses were hitting an estimated at $40 million, which was up 18% from the previous quarter!

We broke down which states see the highest rates of summer travel fraud, and what it means for anyone booking a trip right now.

The Reality of Summer Travel Fraud by StateBy Jennifer AnthonySenior Consumer Protection WriterJuly 10, 2026Hastily booking travel plans means taking less time to be vigilant, and scammers count on that trade-off every summer. Data from the Federal Trade Commission, or FTC, shows that there were 14,...

07/07/2026

Cosmetics are one of the most counterfeited products sold online, and these fakes cost the industry an estimated $5.4 billion a year!

Here's how makeup scams and misleading claims work, and how to spot them before you buy your next summer look:

Makeup Scams to Watch Out for Before You Buy Your Summer LooksBy Jennifer AnthonySenior Consumer Protection WriterJuly 7, 2026Summer travel and events drive a need for makeup looks that are not only seasonal trends, but can actually survive the hot and humid months.. Scammers capitalize on this summ...

06/19/2026

The days leading up to Father’s Day are a big time for buying gifts, but it’s also a prime opportunity for scammers.

We looked at common customer complaints and put together a guide to the most common Father’s Day gift scams and how to spot them before it’s too late.

The 7 Father's Day Gift Scams That Cost Americans Millions Every YearMay 28, 2026Father’s Day can be both a sentimental day for celebrants and a lucrative season for businesses. A 2025 survey found that U.S. consumers were expected to spend a record $24 billion on Father’s Day gifts in 2025, up ...

05/11/2026

Flowers were one of the most popular Mother’s Day gifts this year, with nearly three-quarters of celebrants buying them and floral spending estimated at $3.2 billion.

But scammers have found ways to cash in on the holiday too.

For some shoppers, the red flag came too late, when their flowers never arrived.

Here’s how flower delivery scams work, and how to avoid them for future holidays:

Fake Florist Scams: What to Watch Out for This Mother's DayBy Jennifer AnthonySenior Consumer Protection WriterApril 20, 2026The $3.2 Billion Bouquet Mother’s Day is both a popular–and lucrative–holiday in the United States. The National Retail Federation’s annual survey found that in 2025, ...

04/21/2026

Buying tickets for an event should be a simple process, but scams have made it increasingly harder to know who to trust. We analyzed real customer reviews to put together a guide on the most common red flags and what to check before your next purchase.

Check it out 👇

How to Avoid Event Ticket Scams in 2026By Jennifer AnthonySenior Consumer Protection WriterMarch 26, 2026Buying tickets for an event should be a straightforward, easy process. But for many consumers, an increase in scams can quickly turn the process into a nightmare. The FTC has accused ticket broke...

04/14/2026

Digital fluency doesn't always equal digital safety. The tax deadline is upon us, and Gen Z is currently facing a massive surge in sophisticated fraud.

From last-minute filers to tax pros, learn how scammers are evolving and what to watch for as AI-driven fraud becomes embedded in the filing process.

Read the full guide here:

Why Gen Z Is Getting Hit Hardest by Tax ScamsApril 6, 2026Historically, the typical victim of a tax scam has tended to be older and less technologically savvy than younger adults. But recently, a different pattern is emerging, in which younger adults are increasingly more susceptible. A January 2026...

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