Blue Triangle

10/10/2023

Are you shopping during Big Deal Days? If so, you're not alone 🛍️

Unlike July's , Amazon is featuring more gift suggestions today and tomorrow, with new deals constantly being offered. After all, studies show half of shoppers plan to begin their holiday shopping by 🎃

If the success of is any indicator, there could be a strong turnout of bargain-hungry shoppers enticed by promotions well ahead of and .

All eyes are on the results 👀

07/18/2023

As an avid motorcyclist and “super consumer", Alan Harris has purchased countless products on Amazon for years because it offered a 🏍️

Until recently.

"I found myself going back to the market, looking at Amazon's competitors who had essentially lost this game years ago, and now they're getting my business again," he says.

Why? Because of and cracks in the company's business, which you can read more about in his blog post: https://bit.ly/3Q3ecsS

While remains dominant, friction creates an opportunity for online and omnichannel retailers to reclaim market share by:

💰 Optimizing the for maximum revenue.
🔎 Focusing on the areas that are unique to your business.
☎️ Providing superior expertise and customer service.

Amazon is a dominant force in eCommerce, but the erosion of its once-frictionless digital experience is an opening for retailers to reclaim market share.

07/13/2023

Is the new in July? 🤔

Day has become a major event and barometer for consumer spending heading into the holiday shopping season and frenzy. Here's what it says about consumer sentiment:

1️⃣ Consumers tapped budget-friendly deals for and home essentials.
2️⃣ AOV was up from 2022 and average household spend was $134.
3️⃣ 375+ million items sold (up from 300 million in 2022).
4️⃣ Other retailers saw softer online sales, but many ran early promotions.

Despite setting a new record for Prime Day to the tune of $12.7 billion in online sales, the results still fell short of expectations.

Read more about the successes and challenges of Prime Day, and what that could signal about :

Amazon Prime Day is a highly anticipated event for millions of online shoppers worldwide and may indicate how the holiday shopping season will shape up.

07/11/2023

Although industry experts predict that growth is slowing, Nike grew its annual once again. The retailer's websites and apps accounted for 26% of total sales this fiscal year, up from 10% in 2019. So, what’s Nike’s secret? 🤫

“Consumers expect us to know who they are, and consumers have said to us they want a consistent and seamless experience. And so that is what has driven our marketplace strategy,” says John Donahoe, the company’s president and CEO.

Learn more about the many benefits of a :

Site friction affects conversion rates and revenue. Discover the 5 financial benefits of a frictionless digital experience.

06/21/2023

36% of desktop software spending is underutilized or wasted, according to a recent survey of executives. Why?

Many enterprises fail to fully leverage desktop technology to maximize , often due to lack of data sharing and workflow efficiency between applications.

Blue Triangle and OpenFin solve this with unparalleled insights into an organization's entire Workspace and application ecosystem, so you can:

Elevate the 😊
Build aware 🖥️
Improve business 💼

Read more to learn how:

Blue Triangle and OpenFin partner to help teams work smarter, faster, and more effectively to create frictionless digital experiences and maximize ROI.

06/14/2023

Can milliseconds really cost you millions? Spoiler, yes they can. Here's 5 business KPIs negatively impacted by friction 👇

Conversion Rates 💸
Average Order Value 🏷️
Bounce Rates 📈
Abandonment Rates 🛒
Search Engine Rankings 🏆

Read more how a can improve your bottom line:

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06/07/2023

It's easy to find out what your Core Web Vitals are with Google Lighthouse but not why they're underperforming. Here's 3 things you need to quickly debug and fix them for a better 👇

1️⃣ Real User Monitoring (RUM)
2️⃣ Google's recommendations
3️⃣ for 🔬

Learn more about VitalScope: https://bit.ly/43rO9zk

05/09/2023

Can improve a website's ? In this blog post, our Head of Content has a conversation with the tool asking it to help optimize our scores. Read more to find out what happened next and the final verdict.

If you're curious, try it out! Hop over to and ask it to write a reply to this post. And if you're feeling adventurous, feel free to drop the output here as a comment 👇

Can ChatGPT help improve a website's Core Web Vitals? The answer is yes and no - at least for ChatGPT. Here's what Blue Triangle found out to optimize CWV.

04/13/2023

Delta Air Lines just reported record advanced bookings for this coming summer, showing a strong demand for vacation-starved travelers to experience the world ✈️

Site visitors expect websites to be . And research confirms when site speed was improved by only 0.1 seconds, increased more than 10%.

That means happier travelers, and more revenue! 💰📈

Site friction affects conversion rates and revenue. Discover the 5 financial benefits of a frictionless digital experience.

04/04/2023

Consumers increasingly rely on as an integral part of their with any brand. In fact, 91% of people in a recent HubSpot survey say they want to see even MORE online videos from brands in 2023. So, here's what you need to know to reap the of effective .

Video content can provide many business benefits to eCommerce brands looking to create customer trust and loyalty and improve conversion rates.