08/18/2026
TECH TIP TUESDAY!!!
When shopping online, who doesn't check out the reviews to see how good the product is, or if there has been any shipping issues? Did you know that some of those reviews can actually be fake? In 2022, Amazon blocked over 200 million suspected fake reviews alone. Now with AI, reviews are even easier to create and harder to spot.
Here are some tips that might be helpful for when you are purchasing that next online item.
- Reviewer profile: One review only? No other purchase history? Suspicious.
- Timing: A sudden burst of 5-star reviews in a short window = likely coordinated.
- Content: Generic praise with no specific product details; identical or near-identical phrasing across reviews; extreme sentiment
(all 5-star or all 1-star).
- Images: Fake reviewers sometimes reuse the same product photos.
- Network patterns: Products with many shared reviewers across unrelated items often indicate a fake-review ring.
- Tools: Null Fake, FakeFind, and SureVett offer AI-based review analysis.
Keep these tips in mind the next time you are checking out that product you want to purchase online, and make sure those reviews are legitimate before adding to cart!
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