Offenberger & White, Inc.

06/23/2026

New Episode: Off Script from OffWhite Marketing 🎧

Is your marketing agency setup working for you? Or is it quietly undermining your brand?
In Episode 02 of Off Script we break down the real cost of overlapping marketing agencies: fractured brand messaging, duplicated effort, and lost accountability for who does what by when.

If your marketing feels scattered, or your agencies don’t know about each other, this one’s for you. Tune in for three concrete steps to audit your partners, close the communication gaps, and find the kind of integrated marketing partner that actually makes your job easier.

Stream the first episode here: offwhite.com/podcast/

06/17/2026

Short-form video isn't just a social media strategy anymore.

It's quietly become one of the most powerful tools in SEO — and most brands haven't caught on yet.

What's video got to do with it? A lot, actually. 👇

https://offwhite.com/how-short-form-video-can-help-your-seo/

06/04/2026

to Stephanie Johnson’s coaching days 🏐

While working as an Account Manager & Digital Media Specialist at OffWhite Marketing, Stephanie was also spending nights and weekends coaching volleyball.

The leadership, communication, and team-building skills learned in the gym still show up in her work today.

And since this photo was taken, Stephanie has gone on to start her own volleyball club — continuing her passion for building strong teams on and off the court.

06/02/2026

Is your website feeling stuck in the past?

When it’s time to modernize your site, it’s easy to only consider a full redesign, rather than starting with a refresh.

There's a big difference between the two. A redesign starts from scratch. A refresh focuses your energy on the highest-impact changes and ensures a modernized look and feel.

But here's the thing — not every site is a good candidate. The bones have to be good first.

Our latest blog breaks down exactly what a smart website refresh looks like (and when a redesign might be the better call instead).

How to Modernize Your Website Without an Entire Redesign

05/25/2026

This Memorial Day, we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country.

Their courage, dedication, and selflessness will never be forgotten.

From all of us at Offenberger & White, we extend our deepest gratitude to the fallen heroes and to the families who carry their legacy forward every day.

Wishing everyone a safe and meaningful Memorial Day.

05/20/2026

Two Truths & a Lie — Emory Edition

1️⃣ Adobe Photoshop is my favorite design software
2️⃣ I am a perfectionist
3️⃣ I feel productive when I check things off a list

Which one is a lie? Comment your guesses!

05/13/2026

Now Streaming: Off Script – A New Podcast from OffWhite Marketing🎙️

Is your digital strategy keeping up with the age of AI?

We’ve officially launched Off Script, a new OffWhite Marketing podcast dedicated to helping B2B companies navigate complex marketing landscapes. In our debut episode, Bill White and Stacey Pottmeyer dive into the 20-year evolution of SEO and explain why a content-first approach is the key to performing well in AI and voice search results.

Learn how to stop chasing trends and start building a foundation that helps your brand get discovered.

Stream the first episode here: offwhite.com/podcast/

04/30/2026

As we head into May, we’re looking back on one of our favorite projects with Marietta Silos and USA Silo Services—the Silo Life Cycle Infographic. A great example of turning complex processes into clear, visual storytelling.

Want to learn more or collaborate with us? Reach out here: https://offwhite.com/contact/

04/29/2026

What happens when your life science innovation is so advanced that your prospective customers don't understand it?

It’s a common challenge in our industry: stranded technology. When you pioneer something truly novel, the instinct is often to rely on a team of PhDs to market it.

But while subject matter experts are the lifeblood of your organization, effective marketing requires a completely different approach.

Discover why your life science marketing team doesn't need a PhD (and what they actually need instead) in our latest blog: https://offwhite.com/why-your-life-science-marketing-team-doesnt-need-a-phd/

04/27/2026

More people are searching with AI and voice tools using natural questions instead of short keywords.

To improve visibility, create content that includes phrases like:

• “How do I…”
• “Best way to…”
• “Step-by-step guide for…”

Writing the way your audience actually speaks can help your content show up when they need it most.