Brandon D Hunt Design

10/04/2026

Does every holiday campaign need to look like a holiday campaign?

Every October, brands start reaching for the same visual playbook: red, green, gold, snowflakes, and oversized discount messaging. The result? A sea of campaigns that can become difficult to tell apart.

🎄 Seasonal design creates familiarity. But too much familiarity can come at the expense of brand recognition.

I've always believed the strongest seasonal campaigns find a way to celebrate the occasion without abandoning the brand's identity. Sometimes, the most effective creative decision is knowing which holiday conventions to leave out.

What's one holiday campaign you've seen that managed to feel seasonal while still being unmistakably on-brand?

Take a look at one of my favorite creations from last year: ​​https://brandondhunt.com/swing-into-the-holidays-event-graphic/

Send a message to learn more

09/25/2026

One of my favorite moments with a client usually happens months after a branding project is finished.

They'll tell me something like: "We needed to put together a presentation, and for the first time, no one had to ask which logo to use."

That may sound like a small win … It isn't.

Those tiny decisions happen hundreds of times over the life of a business. When everyone has a clear system to follow, marketing becomes faster, more consistent, and far less stressful.

That's the real purpose of brand guidelines.

I explore that idea—and share how to build guidelines that actually work—in my latest blog.

If you're trying to create a stronger, more consistent brand, I think you'll find it helpful.

👉 Give it a read and let me know what resonates with you most.

09/22/2026

Some of the strongest creative work I've been part of didn't happen because someone had a brilliant idea overnight.
It happened because there was time to:

💡Ask better questions
💡Explore different directions
💡Gather feedback
💡Refine

Creativity isn't just inspiration — it's iteration.

That's why I always encourage clients to begin planning earlier than they think they need to. It creates space to make thoughtful decisions instead of reactive ones.

Let’s start creating together:

Have an exciting new project you’d like to get started on? Or do you have a question or comment? I’d love to hear from you! Fill out the form below and I will respond to you as quickly as I can.

09/20/2026

One of the biggest misconceptions I hear is that brand guidelines are only for large companies.

I actually believe the opposite.

When you're a small business, every interaction carries more weight. You don't have the luxury of confusing your audience or presenting a different version of your brand every time someone encounters it.

Brand guidelines aren't about creating a thick manual full of rules.

They're about creating a simple system that makes every future marketing decision easier.

I dive deeper into that process in my latest blog and share the framework I use with clients to create brand guidelines that people will actually use.

If you've ever wondered where to start, this one's for you.

👉 Read the full article here: https://brandondhunt.com/blog-post/creating-brand-guidelines-that-actually-get-used/

09/18/2026

The weeks between Thanksgiving and New Year's tend to disappear faster than anyone expects.

If you're hoping to start January with momentum, there are a few things worth checking off your list before the holiday season begins.

✅ Refresh your website if it's no longer reflecting your business.
✅ Update your sales presentation and marketing materials.
✅ Organize your brand assets so everything is easy to find.
✅ Plan your first-quarter campaigns and content.
✅ Make sure your messaging still reflects where your business is headed.

A little preparation now can save weeks of scrambling later.

January feels a lot different when you're launching instead of planning. Let’s chat NOW!

09/18/2026

The Platz B**r Garden creative partnership just keeps getting more fun — and this one might be my favorite project yet.

Introducing The Sacred Order of Hop & Vine, Platz's exclusive loyalty program for their most devoted patrons. A program this special needed its own identity, and that meant one thing: a full heraldic crest illustration, packed with meaning and built to feel like it's been around for centuries.

At the heart of the crest is a golden chalice inscribed with Vitis Humulus: the Latin botanical names for grape and hops, the two plants that define Platz's beverage program. Lush hop vines cascade on the left, a rich cluster of w**e grapes hangs on the right, and the Platz "P" monogram crowns the whole composition. Rich greens, burnt orange, and gold round out a palette that feels classic, vibrant, and completely one of a kind.

Three Platz projects in and I couldn't be more proud of what we've built together. Prost! 🍺 Full writeup at the link below!

https://brandondhunt.com/the-sacred-order-of-hop-vine-crest-illustration-for-platz-beer-garden/

09/17/2026

Every year, it happens.

Someone reaches out in late December wanting to launch a new website, refresh their brand, redesign sales materials, and kick off a campaign … by the first week of January.

Could it be done? Maybe.

🚩Should it? Probably not.

Great creative needs time to evolve. The strongest ideas usually aren't the first ones—they're the ones that have been refined, challenged, and improved along the way.
Planning ahead doesn't just reduce stress.

It gives your brand the time and attention it deserves.

If 2027 is going to be a big year for your business, now is the perfect time to start preparing for it.

09/15/2026

Most small businesses don't have a branding problem. They have a consistency problem.

Your website looks polished. Your social media feels on-brand. But then a proposal, presentation, or email lands in a prospect's inbox that looks like it came from a completely different company.

It happens more often than you'd think—and it slowly chips away at credibility.
That's exactly why I wrote my latest blog.

I break down how to create practical brand guidelines that keep every customer touchpoint aligned, whether you're a team of one or a growing organization.

Consistency isn't about making everything identical.

It's about making your business recognizable.

👉 Read the full blog here:

I’m Brandon D Hunt, and I’m an Atlanta based designer and illustrator who works for huge brands and successful small businesses. I’m always on the lookout for the next great creative project so if you’ve got one, let me know!

09/12/2026

Every designer has heard the words that somehow manage to mean everything and nothing at the same time. 😂

"Can you make it pop?"
"Maybe it needs more wow factor."
"We're looking for something modern."
"It should feel premium."
"Can we make it more engaging?"
"I'll know it when I see it."

None of these are wrong, they're just really hard to design from.

The best creative conversations don't start with buzzwords. They start with questions.

Who are we trying to reach?
What do we want them to feel?
What action do we want them to take?
How do we want our brand to be remembered?

Once those answers are clear, the design decisions become a whole lot easier.

(Although... I'll admit, I still have no idea what "make it pop" actually means. 😄)

What's the funniest piece of design feedback you've ever heard? Ready to create something that works for YOUR brand? Let’s talk!