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Smartegies

Smartegies is a strategic marketing firm, primarily serving clients in a the B2B and Professional Services space.

Smartegies, LLC offers strategic marketing, communications and business development solutions.

10/13/2026

The further you move in your AEC marketing career, the more the conversation changes.
It’s no longer only about campaigns, proposals, content, or leads.

You’re sitting in meetings where people are talking about revenue, utilization, overhead, multiplier, profitability, and where the firm should invest next.

Understanding those numbers helps you understand the business behind the marketing.

That’s why we’re bringing in Scott Steiding, Chief Growth Officer at Bennett & Pless, for October’s SmartSKILLS: Financial Literacy for Modern Marketers.

Scott will break down the fundamentals of a P&L and the financial metrics AEC leaders use to evaluate performance, make decisions, and plan for growth.

You don’t need to become a finance expert.

But if you want to become a more strategic marketer, understanding how your firm makes money matters.

Save your seat: https://hubs.li/Q04B142M0

Get the Annual Subscription and save $1,600+: https://hubs.li/Q04B141H0

10/12/2026

What does it really take to win work in today's AEC industry?

From increasing competition to AI adoption and changing pursuit strategies, architecture, engineering, and construction firms are navigating a lot when it comes to business development.
Our partners at OpenAsset are digging into those challenges with Open Insight: The Win Rate Report, a new annual study exploring how AEC firms across the US, UK, and Australia pursue and win work.

And they want to hear from you!

The survey takes just a few minutes, can be completed anonymously, and will help shape the 2027 report on the state of winning work in AEC.

Plus, there's a little extra incentive to participate:
🔸 Every completed response generates a $1 donation to charity.
🔸 Participants are entered for a chance to win one of seven prizes, including a MacBook Air.

At Smartegies, we're always looking for better ways to help AEC firms strengthen their positioning, improve their pursuit strategies, and win more of the right work. Research like this helps move those conversations forward.

Add your perspective and help shape the industry's understanding of what it takes to win.

Take the survey: https://hubs.li/Q04zTGQ40

10/09/2026

Understanding the business of engineering is just as important as understanding the technical side.

We're excited to share that Donna Graybill, Strategy Leader at Smartegies, will be presenting at ACEC Georgia's 2026 Introduction to the Business of Engineering Program on October 13!

Donna will lead the 9:00 AM session, Enhancing Your Professional Performance Through Effective Internal & External Communications, helping early-career engineering professionals understand the role communication plays in building relationships, working effectively with teams, and growing their careers.

Designed for professionals with 0–5 years of experience, the program explores the business side of consulting engineering, including business development, client management, firm profitability, project management, and professional development.

We're looking forward to seeing Donna share her expertise with the next generation of engineering professionals!

Register today: https://hubs.li/Q04zQ3Yc0

10/08/2026

Before you create another campaign, ask this one question: What does our audience need from us right now?

It sounds simple, but AEC marketing can easily become centered around what the firm wants to say. We want to promote this project, talk about this service, announce this hire, and highlight this award.

Now flip the perspective.

What questions are your clients asking?

What challenges are keeping them up at night?

What information would help them make a decision?

Where are they experiencing friction?

What expertise does your firm have that could genuinely help?

That’s where better content starts. Start with what your audience needs. Then figure out what your firm has to say about it.

Need more help with strategy? Contact Smartegies today: https://hubs.li/Q04zBcD70

10/07/2026

AEC marketers want a bigger role in the business.

More influence on strategy. More involvement in growth. A stronger voice with leadership.

But there’s another side to that conversation:

How well do you understand the business you’re asking to influence?

In the latest issue of the Sparks Newsletter, Judy Sparks digs into what she’s hearing from AEC leaders about marketing, why business fluency matters, and what marketers can do to build more credibility with the C-suite.

Because knowing marketing is only part of the job.

If you want to influence decisions about growth, markets, clients, and investment, you need to understand the business behind them.

Read Judy’s latest: “You Can’t Influence a Business You Don’t Understand:" https://hubs.li/Q04zrRVV0
Subscribe Today: https://hubs.li/Q04zrRWB0

10/06/2026

Want marketing to be part of bigger business conversations? Learn how the business works. Financial literacy gives AEC marketers another lens for understanding firm priorities.

That’s what we’re digging into with Bennett & Pless’ Scott Steiding during Financial Literacy for Modern Marketers.

The goal isn’t to become an accountant, but to become a marketer who can connect marketing decisions to business performance.

Save your seat: https://hubs.li/Q04zgCL30

Get the Annual Subscription and save $1,600+: https://hubs.li/Q04zgCKc0

10/05/2026

Your shortlist interview is virtual. Does that change how you prepare? It should.

Remote interviews come with a different set of challenges, from keeping the selection committee engaged to making sure your team still feels connected and confident on screen.

In this snippet from September’s SmartSKILLS™, The Art of the Pitch, Katie Cash shares what AEC teams should think about when preparing for a remote interview.
Watch the clip.

Want to see the full session? It’s available to purchase solo or through the SmartSKILLS Annual Subscription, along with past sessions and upcoming SmartSKILLS throughout your subscription year.

Purchase "The Art of the Pitch:" https://hubs.li/Q04z7_lW0
Subscribe Today: https://hubs.li/Q04z7_mN0

10/02/2026

As a partner of OpenAsset, we work alongside AEC firms every day on proposal workflows and business development, so when they launched Open Insight: The Win Rate Report, we wanted our network involved.

It's the first annual study benchmarking how architecture, engineering, and construction firms across the US, UK, and Australia pursue and win work, covering AI adoption, bid pressure, and pursuit strategy. Fully anonymous (if you desire), a few minutes of your time, and it'll shape the 2027 report on the state of winning work.

Every response triggers a $1 donation to charity (Crash, Property Industry Foundation, or SMPS Foundation depending on region), and you're entered to win one of 7 prizes, including a MacBook Air.

Take the survey: https://hubs.li/Q04z18P_0

09/30/2026

Have you noticed it? The role of marketing has changed.

Quietly.

Gradually.

What used to be considered “support” is becoming strategy.

What used to sit at the end of the process is now shaping how firms compete from the beginning.

And the people who understand that shift?

They’re the ones influencing growth.

They’re the ones being pulled into leadership conversations.

They’re the ones redefining what marketing actually means in this industry.

Judy Sparks put this into words in a way the AEC industry hasn’t seen before in The Modern AEC Marketer.

If you’re in marketing, BD, or leadership, and something about your current model feels off, you’ll want to read it.

Order Now: https://hubs.li/Q04yJxBH0

09/29/2026

Marketing should do more than produce proposals, presentations, and deliverables.

As Kevin Johnson, Senior Director of Marketing & Sales Enablement at H.J. Russell & Company, shared on the podcast, the real opportunity is for marketing to become a growth partner. That means understanding where the business is headed, supporting seller-doers, strengthening client relationships, and helping teams make smarter decisions with better information.

When marketing comes into the conversation earlier, it can contribute far beyond production and become part of the strategy that moves the firm forward.

How is your firm positioning marketing today?

🔉 Listen or watch now: https://hubs.ly/Q04ywvYV0

Address

3605 Sandy Plains Road, Suite 240 Box 217
Marietta, GA
30066

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.smartegies.com/

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