PiperMache, 103 Spenryn Drive, Madison, AL (2026)

05/29/2026

Google just changed search forever, and most small businesses in Huntsville have no idea it happened. 👀

The search bar you've used your whole life was just completely reimagined with AI. No more just a list of links. Google now generates an answer, and either your business is in it or it isn't.

I've been helping local businesses prepare for this for over a year. Now it's officially here.

New blog post is up, link in bio. 🔗

05/28/2026

Google just made it official - search as you know it is over. 🔍➡️🤖

At Google I/O this week, they announced the biggest change to search in 25+ years. The traditional search box is being replaced with an AI-powered conversation. No more scrolling through blue links. Just AI answers.

I've been talking about this shift for the past year, and I've been building it into every website and SEO strategy I touch. It's called GEO - Generative Engine Optimization - and it's how your business gets cited by AI tools like ChatGPT, Google AI Mode, and Perplexity when someone searches for what you do.

Here's the stat that should wake you up: AI search tools currently recommend only about 1.2% of local businesses. The other 98.8% are invisible.

That gap is the opportunity. And it's still open, but not for long.

I just published a full breakdown of what GEO is, why it matters for small businesses right here in Alabama, and exactly what you can do about it right now.

https://pipermache.com/what-is-geo-and-why-your-alabama-business-needs-it-now/

05/27/2026

If you're new here — welcome! Hi, I'm Juliana, mom, serial entrepreneur, and the person in the room who's always thinking about how a business works.

I have a business degree, but social media wasn't part of the curriculum - aka I am old, I guess. I've had multiple businesses over the years because I genuinely can't help myself. I was raised in an entrepreneurial family, so honestly, that's all I know.

I'm also a mom, I'm based right here in Madison, AL, and I care deeply about the people I work with, probably more than is professionally recommended.

The web design path found me through my own frustration. I kept trying to build websites for my own businesses, and they either looked terrible, cost a fortune, or looked great and... did absolutely nothing. No leads. No return. Just vibes. (not the good kind)

When I discovered Showit, something clicked. Here was a platform where I could actually create something beautiful, because creativity and art have always been part of who I am, and it could actually function like a real business tool. I fell in love immediately.

That love turned into a business. And along the way, SEO pulled me in so deep I'm not sure I'll ever fully surface. I study it for hours every week, I test constantly, and with search changing as fast as it is right now, my brain is permanently in happy chaos mode.

At the core of all of it, though - the business degree, the businesses I've run, the websites, the SEO obsession - is one thing: At the end of the day, I love watching other people's businesses come to life.

That's why I do this.

📌 Stick around - I share a lot about websites, SEO, AI search, and building a business that actually gets found.

05/26/2026

Summer mode is officially ON. ☀️

The kids are home, and I am fully embracing the chaos, with a plan. 😂

Starting now, my office hours are shifting to 7am–11am. My strategy? Get as much done as possible while the preteens recharge. ;)

Here's what that means for working with me:

- Discovery calls and new custom website design projects are on pause until August. If you've been thinking about a new website, get on my radar now so you're first in line when I open back up!

- SEO services are still open. I have 2 spots left for new clients. If you want your business to show up in search (and AI search) while you're enjoying your own summer, now is the time.

There's some flexibility within my morning hours, so don't be afraid to reach out. I'm still here, still working, just doing it with a side of summer chaos and probably a lot of iced matcha.

DM me or grab a time on my calendar if you want one of those SEO spots before they're gone.

05/21/2026

If someone in Huntsville searched for your business on ChatGPT right now, would you show up?

Probably not. And you're not alone. Research shows AI tools like ChatGPT only recommend 1.2% of local businesses. The other 98.8% are completely invisible.

That's where GEO comes in and it's changing everything about how Alabama businesses get found online.

I've written a blog post with lot's of details and data ( ) and tips on how you can help your Alabama business be mentioned by AI. New post is live: https://pipermache.com/what-is-geo-and-why-your-alabama-business-needs-it-now/.

05/20/2026

Is AI sending customers to your competitors instead of you?

Here's something most small business owners don't realize yet:
1 in 3 AI-powered searches for local businesses pull results directly from Yelp — including your customer reviews.

That means when someone asks ChatGPT, Perplexity, or Google's AI overview "who's the best [your business type] near me", Yelp is one of the sources feeding that answer.

And if your Yelp listing is unclaimed, outdated, or sitting there with zero reviews? You're invisible!

Here's what to do right now:
✅ Claim your Yelp listing (it's free)
✅ Make sure your name, address, and phone are accurate
✅ Add photos and a keyword-rich business description
✅ Encourage happy customers to leave a review organically

Your online reputation isn't just for humans anymore. AI is reading it too.

Questions about your local search presence? I help small businesses in the Huntsville and Madison area get found — by humans and AI. Link in bio.

05/18/2026

If your site wasn't built with search in mind from the start, patching it up is like putting fresh paint on a crumbling wall. It might look better, but the problems are still there underneath.

The most cost-effective decision is sometimes a clean start.

I'll always give you an honest assessment before recommending anything. Not sure where your site stands? Drop your URL in the comments!

05/15/2026

What's New in SEO 🔍

"Isn't AI killing Google?"

Google just dropped its Q1 2026 earnings and the receipts say otherwise.

Search revenue is up. Queries are at an all-time high. And the growth? It's being driven by AI Overviews and AI Mode, not hurt by them.

Here's what that means for your business: showing up in AI-powered search results isn't optional anymore. It's where the growth is happening.

Google called it "an expansionary moment." That's exactly why AEO, Answer Engine Optimization, matters right now.

Your customers are still searching. The game has just changed.

And this is exactly why AI optimization is built into every Local SEO package and webdesign at PiperMache Website Studio. Because getting found isn't just about Google rankings anymore, it's about showing up wherever your customers are asking questions.

📍 Serving small businesses in Madison & Huntsville, AL

05/07/2026

I just sent my first newsletter! and it felt really good to finally have a place to share what I’m seeing in the world of SEO, web design, and AI search every month.
It’s for small business owners who want to stay ahead without having to spend hours keeping up with it all yourself.
Once a month. Free. Written in plain English.
If you’re already a client, check your inbox, you’re already on the list.
If you’re not, I’d love to have you there. Subscribe via the link in my bio.

05/04/2026

Have you ever wanted dedicated time to actually work on your website but weren't sure where to even start? That's exactly why I created Open Office Hours. Every month, we show up together and work on what matters right now for your business online. No fluff, no pitch - just real, practical help for small business owners who want to move the needle on their visibility.
This month we're talking Fix Your Homepage Messaging ✍️ If you've ever looked at your own homepage and thought "does this even make sense to someone who doesn't know me?" — this one's for you. Bring your questions, your stuck spots, or just your curiosity and we'll work through it together. This month we're covering: → What your above-the-fold section needs to say (and what to cut) → How to write a headline that actually explains what you do → Quick clarity checks so visitors know exactly who you help and how
🎯 10 min focused topic & open Q&A ✅ 30-45 min coworking on our websites Bring your stuck spots, your questions, or just your curiosity. Everyone is welcome. 🔗 Save your spot: https://pipermache.com/office-hours

PiperMache

05/29/2026

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05/27/2026

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